Lilli

• Own and develop Lilli's inbound and outbound lead generation across B2B and B2C channels • Build, manage, and continuously improve HubSpot workflows, nurture sequences, and lead scoring • Work with sales to ensure marketing-sourced leads are well-qualified and properly handed off • Report on pipeline contribution, lead quality, and marketing ROI • Work with external affairs and sales to plan and execute multi-channel campaigns (email, paid, organic, social, content) aligned to commercial priorities • Manage and optimise Lilli's digital presence — website, SEO, LinkedIn, and beyond • Track and report on campaign performance, with a clear eye on what's working and what isn't • Lead planning and delivery of Lilli's presence at sector events, conferences, and partner webinars • Support the team on new bids and procurement responses — writing, formatting, and pulling together compelling submissions • Work with internal stakeholders to ensure we have the proof points to win new business • Collaborate with sales, external affairs, product, and customer success to ensure consistent, credible messaging across touchpoints

• Develop a strong understanding of the competitive landscape, customer needs, policy environment and market structure across our segments, and translate this into clear commentary, product implications and recommendations for the leadership team. • Set product direction across public, private and consumer segments • Make clear product bets and prioritisation trade-offs • Lead and develop the product function • Work closely with Engineering, Data Science and commercial teams to turn ambiguity into shipped product • Build strong product discovery, decision-making and feedback loops • Represent the product vision internally and externally

Role Description Lilli is a technology-enabled care company supporting people to live independently for longer. As a fast-growing health tech company, Lilli is building across both B2B (local authorities, ICBs, care providers) and B2C markets. We're looking for driven, curious people who want to make a genuine difference to people’s lives. This is a hands-on, high-impact marketing role for someone based in the UK who thrives on getting stuck in and wants to own their work end-to-end. You'll sit at the heart of Lilli's commercial engine, generating demand and supporting revenue. You'll work closely with the sales, external affairs, and product teams to build and run marketing programmes across both our B2B and B2C channels. This role will suit someone who is energised by variety, comfortable switching between strategic thinking and detailed execution, and genuinely excited about marketing technology that improves people's lives. What makes this role challenging - Our B2B sales cycles can be long and complex so we need campaigns that nurture and support a strong hand-off to sales. - Our B2C offering is brand new – so you’ll be supporting us to get this off the ground. - HubSpot is central to how we operate. You'll need to build and optimise workflows that actually get used, and report on results. - Lilli is a category-creator in a noisy market. You'll need to cut through without a huge budget. - You'll be supporting bids and evidence generation — work that requires precision, credibility, and an ability to translate impact into compelling narrative. Responsibilities - Lead generation & marketing automation - Own and develop Lilli's inbound and outbound lead generation across B2B and B2C channels. - Build, manage, and continuously improve HubSpot workflows, nurture sequences, and lead scoring. - Work with sales to ensure marketing-sourced leads are well-qualified and properly handed off. - Report on pipeline contribution, lead quality, and marketing ROI. - Campaign management & digital marketing - Work with external affairs and sales to plan and execute multi-channel campaigns (email, paid, organic, social, content) aligned to commercial priorities. - Manage and optimise Lilli's digital presence — website, SEO, LinkedIn, and beyond. - Track and report on campaign performance, with a clear eye on what's working and what isn't. - Work closely with Head of External Affairs on an engaging content calendar that increases engagement. - Events - Lead planning and delivery of Lilli's presence at sector events, conferences, and partner webinars. - Identify the right events for our audience and make sure we show up brilliantly. - Manage marketing support, logistics, materials, follow-up, and pipeline attribution for all events activity (online and offline). - Bids & evidence - Support the team on new bids and procurement responses — writing, formatting, and pulling together compelling submissions. - Help gather and structure evidence of Lilli's impact: case studies, outcome data, and customer stories. - Work with internal stakeholders to ensure we have the proof points to win new business. - Cross-functional support - Collaborate with sales, external affairs, product, and customer success to ensure consistent, credible messaging across touchpoints. Qualifications - You have solid B2B marketing experience within social care, local government, or the NHS. - You know HubSpot well. Not just the basics - you've built workflows, set up lead scoring, and debugged a sequence that wasn't converting. - You're a strong writer. You can write a sharp LinkedIn post, a persuasive nurture email, and a bid response paragraph. - You're data-driven and can report clearly on what you're doing and why it matters. - You've managed events, from logistics to follow-up, and you know how to make a stand count. - You're a self-starter who doesn't need to be told what to do next. - You care about the mission. Lilli is trying to help vulnerable people live well at home for longer. That should mean something to you. Bonus if you have: - Familiarity with the TEC/telecare landscape. - Experience supporting bid writing or public sector procurement responses.

Role Description As Head of Product at Lilli, you will be responsible for defining and driving the product strategy across a complex, multi-segment platform. You will operate at the centre of three competing forces: - The needs of public sector customers (local authorities) - The expectations of private providers and families - The realities of what can be built well and reliably Your role is not just to “gather requirements”, but to make clear product bets. You will decide where we go deep, where we stay simple, and where we say no. You will work closely with Engineering, Business Improvement, Commercial and Customer Success to: - Shape a coherent product strategy across all segments - Turn ambiguous problems into well-defined product directions - Ensure what we build is both valuable and usable in real-world care settings This is a hands-on leadership role. You will need to move between strategy and detail, from defining long-term direction to reviewing the shape of a single feature. Success in this role is not measured by output, but by clarity of direction, quality of decisions, and the impact our products have on people’s lives. What makes this role challenging: - You will rarely have perfect data. You will need to make decisions with partial information. - Different customer segments will pull the product in different directions. - The cost of getting things wrong is high. This is not a purely digital product. - You will need to balance speed with trust and reliability. - You will be expected to challenge stakeholders, not just align with them. Responsibilities - Develop a strong understanding of the competitive landscape, customer needs, policy environment and market structure across our segments, and translate this into clear commentary, product implications and recommendations for the leadership team. - Set product direction across public, private and consumer segments - Make clear product bets and prioritisation trade-offs - Lead and develop the product function - Work closely with Engineering, Data Science and commercial teams to turn ambiguity into shipped product - Build strong product discovery, decision-making and feedback loops - Represent the product vision internally and externally Qualifications - You have led product in a complex B2B or B2B2C environment - You are comfortable making bets with imperfect information - You can operate across strategy, discovery and delivery - You are highly analytical and can distil the data into an insightful story - You understand health and social care technology, its users, and the challenges of the sector - You work well with engineers and data scientists, and understand how good products get built - You care about real-world outcomes, not just shipping features

• We are looking for a practical, reliable and genuinely customer-focused Home Installation Technician to join Lilli. • This is a field-based role initially covering South East London. • You will travel to customers’ homes to install, set up and occasionally remove Lilli home monitoring equipment, ensuring everything is working correctly. • Our customers are often older or vulnerable individuals. • This role requires more than technical competence — it calls for patience, empathy and a calm, reassuring approach. • You will be welcomed into people’s homes, sometimes at sensitive moments in their lives. • It’s important that you are respectful, professional and able to explain technology clearly and confidently. • This is not just about fitting equipment — it’s about leaving someone feeling safer and more confident in their own home.