• Develop and execute integrated marketing communications strategies aligned with business objectives • Create content for print and digital channels, including: Product pages and landing pages, Brochures and press releases, Blogs and case studies, Video and podcast scripts • Ensure content attracts, engages, and retains target audiences • Develop and manage the marketing calendar to ensure timely execution of campaigns • Coordinate cross-functional efforts to deliver marketing initiatives on schedule • Track campaign performance and support continuous improvement • Design and execute email marketing campaigns • Create and publish content across social media platforms to drive engagement and visibility • Manage relationships with advertising partners • Coordinate media buys with industry publications • Plan, schedule, and host webinars, podcasts, and live CEU events • Manage the CEU program • Participate in New Product Development (NPD) meetings • Support commercialization and go-to-market efforts for product launches • Edit, proofread, and optimize content across all channels • Ensure consistency in messaging, tone, and brand alignment • Partner with designers, marketing team members, sales professionals, external influencers, and industry experts

• Write original content for blog, email, Substack, social, and community platforms • Distribute and natively format content across Reddit, YouTube, Facebook, Instagram, LinkedIn, and Substack • Engage in comments, communities, and conversations on behalf of the brand • Edit short-form video clips and platform-specific cuts when needed (full design and production sits with our agency) • Build and maintain the monthly and quarterly content calendar • Keep paid channel creative fresh and planned at least one month in advance, so nothing goes stale and nothing ships last-minute • Coordinate projects across our external design and video agency and internal departments • Manage and organize the asset library so the team can find what they need without asking twice • Schedule meetings, prep agendas, and keep stakeholders aligned and moving • Pull weekly and monthly performance reports from Google Analytics, PowerBI, and platform-native tools • Own and coordinate A/B testing with our SEM manager, from hypothesis through readout and next-step recommendations • Translate numbers into clear insights and next-action recommendations for the CMO • Track campaign performance against goals and flag what's working, what isn't, and why • Build and maintain AI workflows that reduce manual work across the marketing function • Help the team level up its AI fluency over time

• Deliver content that supports pipeline growth and drives brand awareness, helping Tines spark interest, earn trust, and build affinity with our core audiences in security and IT. • Manage production of long form assets, including guides and industry reports • Produce content for paid campaigns with media and publication partners • Evolve Tines' organic social strategy (primarily LinkedIn), experimenting with new formats and launching social native campaigns • Create and produce short form video content for social, both original and repurposed from existing assets • Play a key role in building and scaling Tines' creator led content strategy, supporting internal experts, community members, and external partners to create and share content • Spot high value moments from webinars, events, and existing content, and turn them into something new: blogs, short form video, social campaigns, etc. • Manage freelancers and external contributors to ensure quality at scale • Design efficient content workflows that help you scale output without sacrificing quality • Provide editorial support for content produced by internal teams and external agencies, ensuring consistency and alignment with Tines’ voice and evolving narratives • Interview customers and SMEs to source strong stories and insights, and contribute to case study production • Translate technical topics into clear, engaging stories • Work with the Brand team to develop compelling visual assets and ensure consistency across social and content programs • Partner with the Demand Generation team to gather content performance feedback and iterate quickly • Prioritize effectively across always on programs, standalone campaigns, and product launches

Role Description As a Content Analyst, your work will directly impact how businesses appear online—helping improve ad performance, user experience, and content relevance across digital ecosystems. Your Mission: - Analyze and curate business web pages, extracting key information aligned with internal policies. - Create and optimize ad texts to support business websites and digital advertising performance. - Ensure exceptional spelling, grammar, accuracy, and content quality. - Review extracted data used for automated ad extensions, including Sitelinks that improve user navigation. - Collaborate with internal teams to gain insights and continuously improve content outcomes. - Ensure full compliance with company policies and procedures. - Grow into more advanced responsibilities, with the opportunity to progress into a Lead workflow, reviewing and correcting colleagues' work. Qualifications - Strong Dutch & English proficiency (mandatory). - Excellent written communication skills and attention to detail. - Interest in digital content, online advertising, and new technologies. - Ability to analyze information critically and follow structured guidelines. - A quality-driven mindset and willingness to learn and grow in a fast-paced environment. - Team-oriented attitude with the ability to work independently. Benefits - Salary Package: €1,564.82 /month (gross) (Includes base salary, food allowance, Christmas & holiday bonuses). - Training & Development: Fully paid 40-day professional training. - Continuous learning and clear career progression opportunities. - Private health insurance. - Meal card. - Stable schedule: 40h/week, Monday to Friday, between 07:00 and 18:00. - Long-term stability in an international environment. - Extra Perks That Make a Difference: Free Portuguese language courses, access to sports, cooking, and social activities. - Friendly, multicultural, and collaborative team culture. - Regular on-site visits (maximum once per quarter) for client meetings. Company Description