Catalyst Acoustics Group

• Identify and convert new accounts/opportunities, focusing on competitive takeaways and market share expansion. • Engage with architects, owners, and developers during the design phase to secure "Basis of Design" or sole-source specifications. • Maintain a high-volume cadence of discovery calls, site visits, and meetings to build a pipeline valued at 4X your sales quota. • Penetrate targeted vertical markets and establish fresh relationships with General Contractors, end-users, and architectural firms. • Conduct educational engagement events to position our solutions as the industry standard. • Collaborate with key members at existing accounts to drive daily activities and assist internal teams with project progression.

• Identify and convert new accounts/opportunities, focusing on competitive takeaways and market share expansion • Engage with architects, owners, and developers during the design phase to secure "Basis of Design" or sole-source specifications • Maintain a high-volume cadence of discovery calls, site visits, and meetings to build a pipeline valued at 4X your sales quota • Penetrate targeted vertical markets and establish fresh relationships with General Contractors, end-users, and architectural firms • Conduct educational engagement events, including Lunch-and-Learns and CEU sessions, to position our solutions as the industry standard • Interface with key members at existing accounts (Estimators & PMs) to drive daily activities and assist internal teams with project progression

• Develop and execute integrated marketing communications strategies aligned with business objectives • Create content for print and digital channels, including: Product pages and landing pages, Brochures and press releases, Blogs and case studies, Video and podcast scripts • Ensure content attracts, engages, and retains target audiences • Develop and manage the marketing calendar to ensure timely execution of campaigns • Coordinate cross-functional efforts to deliver marketing initiatives on schedule • Track campaign performance and support continuous improvement • Design and execute email marketing campaigns • Create and publish content across social media platforms to drive engagement and visibility • Manage relationships with advertising partners • Coordinate media buys with industry publications • Plan, schedule, and host webinars, podcasts, and live CEU events • Manage the CEU program • Participate in New Product Development (NPD) meetings • Support commercialization and go-to-market efforts for product launches • Edit, proofread, and optimize content across all channels • Ensure consistency in messaging, tone, and brand alignment • Partner with designers, marketing team members, sales professionals, external influencers, and industry experts

• Serve as a senior technical resource to national sales, A/E firms, contractors, and channel partners. • Review architectural, structural, and mechanical documents to determine appropriate vibration isolation and seismic solutions. • Perform detailed quantity take-offs from construction documents for vibration isolation and seismic systems, ensuring accuracy and completeness. • Own estimating inputs including scope definition, assumptions, exclusions, pricing inputs, and technical clarifications. • Prepare comprehensive technical and commercial proposals, coordinating internal inputs required to release accurate, on-time quotes. • Lead the technical review of submittals and shop drawings, including redlines and constructability feedback. • Manage multiple concurrent projects, prioritizing based on impact, complexity, and timeline sensitivity.

• The Digital Marketing Specialist supports the execution of digital content across Catalyst Acoustics Group’s portfolio of brands. • Responsible for website content & maintenance across all Catalyst companies’ websites, tactical execution of marketing campaigns through Pay Per Click (PPC), Email Marketing and social media. • Manage website content, landing pages, and web data across Contao content management systems. • Research, implement, and optimize SEO keywords across the company’s websites and marketing materials. • Publish and maintain content within the company’s content management system (CMS). • Make routine website updates such as product information changes, image swaps, copy edits, and content refreshes. • Assist with content quality checks and testing before content goes live. • Flag issues, errors, or outdated content to the Director of Marketing Technologies. • Monitor and report on website performance metrics (e.g., traffic, engagement, conversions). • Use tools like Google Analytics/Search Console to evaluate SEO and content effectiveness. • Troubleshoot minor CMS issues and coordinate with developers for more complex fixes. • Plan, build, and launch paid media campaigns across platforms such as Google Ads and LinkedIn. • Continuously analyze paid acquisition performance, deriving insights and recommendations. • Manage PPC campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. • Track, report, and analyze website metrics and PPC initiatives and campaigns. • Work with marketing, sales, and product teams to gather information needed for content updates. • Coordinate with content & design teams to ensure copy aligns with layouts and visuals. • Follow established workflows and timelines to support on-time content delivery.