Forging the future of payments technology
CRO & Digital Analytics Specialist
Location
Spain
Posted
15 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
CRO & Digital Analytics Specialist
North
Role Description En North buscamos un/a Especialista CRO & Digital Analytics con perfil técnico y analítico para incorporarse a proyectos de optimización digital, personalización y medición avanzada. La persona seleccionada participará en iniciativas orientadas a mejorar la experiencia digital y el rendimiento de negocio mediante estrategias de experimentación, analítica y customer experience. ¿Cuál será tu misión? Formarás parte de proyectos de optimización y personalización digital, colaborando en la definición, implementación y seguimiento de iniciativas CRO y de analítica avanzada. Funciones principales - Participar en la conceptualización y ejecución de estrategias de Optimización (CRO) y personalización. - Implementar tests A/B y casos de uso de personalización de contenidos. - Gestionar la creación de atributos y taxonomías. - Realizar QA y validación técnica de las iniciativas de optimización. - Implementar técnicamente plataformas CXA y etiquetado asociado. - Monitorizar y analizar resultados de las iniciativas implementadas. - Maquetar y configurar experiencias DDC en Google Web Designer a partir de diseños definidos. - Gestionar feeds dinámicos. - Producir y mantener soluciones de email marketing y/o CMS. - Participar en la configuración de experiencias dentro de entornos de Decisioning/Orchestration. Qualifications - Al menos 2 años de experiencia realizando funciones similares. - Experiencia con Tealium iQ (tags, extensions, dataLayer, load rules). - Conocimientos sólidos de JavaScript aplicado a analítica digital. - Experiencia en implementación y análisis con Adobe Analytics. - Experiencia con Adobe Experience Platform Web SDK (Alloy). - Conocimiento profundo de data collection y arquitecturas de medición. - Capacidad para implantar soluciones técnicas en entornos complejos. - Experiencia en definición y seguimiento de KPIs de negocio. - Capacidad analítica para interpretar datos y convertirlos en decisiones accionables. - Nivel medio-alto de inglés. - Perfil autónomo, proactivo y orientado a resultados. - Se valorará experiencia trabajando en entornos Agile. Requirements - Conocimiento de modelos de datos XDM. - Experiencia en migraciones de herramientas de analítica. - Conocimientos de UX Analytics y Customer Journey. - Experiencia en testing y experimentation (A/B testing). - Experiencia en entornos telco o grandes organizaciones digitales. - Conocimientos de SQL, BigQuery y herramientas de visualización como Power BI o Tableau. Benefits - Participación en proyectos digitales de alto impacto. - Entorno colaborativo, dinámico y orientado a la innovación. - Flexibilidad y autonomía en el trabajo. - Desarrollo profesional en un entorno especializado en experiencia digital y optimización.
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