• Help implement paid digital campaigns to increase donor acquisition, sustainer growth, donor renewals, upgrades, and overall membership growth. • Assist with campaign setup, quality assurance, naming conventions, reporting, and publishing across paid digital platforms. • Support paid advertising efforts across Meta, Google, YouTube, LinkedIn, TikTok, and other emerging or relevant digital channels. • Develop and execute A/B testing strategies across paid media campaigns, including ad copy, creative, landing pages, audiences, and bidding approaches to improve conversion rates and campaign performance. • Manage and optimize Google Ads paid search campaigns, including keyword strategy, bid adjustments, search term analysis, negative keyword monitoring, quality score improvements, and ongoing performance reporting. • Work with the Senior Online Membership Associate to monitor campaign performance, identify trends, and help recommend budget and creative adjustments. • Work with the Senior Online Membership Associate and Lead Content Producer to support in light graphic creation, video editing, creative versioning, resizing of assets and various other content needs. • Help manage and track advertising performance against goals, spend pacing, campaign timelines, and performance benchmarks. • Build and maintain systems for organizing creative assets, campaign links, ad copy, targeting notes, reporting documents, and platform-specific requirements. • Assist in testing multiple versions of creative, copy, audiences, placements, landing pages, and formats across paid channels. • Coordinate with content producers to ensure assets are correctly formatted, labeled, delivered, and ready for launch. • Help identify new paid distribution opportunities, channels, vendors, tools, and platform formats that could support membership growth. • Participate in reporting and analyzing metrics on digital advertising performance, including acquisition, conversion, engagement, cost, and revenue trends. • Help customize dashboards and reports to deliver actionable insights on paid ad campaigns. • Support the production and maintenance of landing pages, tracking links, UTM systems, pixels, tags, and other campaign infrastructure as needed. • Monitor paid social and digital advertising trends, platform changes, and emerging best practices. • Contribute to team project management tools, production calendars, and campaign planning processes. • Perform other job-related duties as assigned.

• Own the strategy, execution, and optimization of end-to-end demand generation campaigns across CRA’s cybersecurity portfolio • Manage multi-channel campaign execution including email, landing pages, social promotion, content syndication, and partner amplification • Oversee day-to-day campaign management including timelines, asset coordination, deployment schedules, QA, and delivery • Collaborate closely with Customer Success and Sales teams to ensure alignment on messaging, targeting, and client objectives • Partner with marketing operations and designers to develop compelling, performance-driven campaigns tailored to cybersecurity audiences • Work cross-functionally to help define targeting criteria, testing strategies (A/B testing), and performance benchmarks across campaigns • Manage social media execution for demand generation programs, ensuring alignment with campaign goals and audience intent • Monitor and optimize key performance metrics including conversion rates, engagement, and ROI • Deliver post-campaign reporting and insights, translating performance data into actionable recommendations for future programs • Support continuous improvement initiatives across campaign workflows, turnaround times, and scalability

Description and Requirements Key Responsibilities Lead the development and execution of resource management strategies that align with the organization's strategic workforce planning objectives. Ensure optimal allocation of talent and resources across global teams, proactively working with Regional Leaders and Human Resources identifying capability gaps and implementing targeted initiatives to build, retain, and deploy talent in support of evolving business priorities and operational excellence. Develop, implement and monitor a comprehensive framework for tracking goals, outcomes, and value realization across all regions, ensuring alignment with organizational strategic priorities. Implement standardized metrics and risk management practices to drive consistency and transparency in performance measurement globally. Identify, manage and mitigate risk across the function, facilitating risk assessments, leading audit programs and establishing self-testing programs where required Lead strategic alignment of procurement and third-party management global operating model strategies to enable enterprise-wide adoption of best practices and continuous improvement. Design and implement operating routines and performance frameworks that foster collaboration, transparency, and accountability across regions and functions. Cultivate a global mindset that champions cross-functional collaboration, policy harmonization, and ongoing optimization of processes and outcomes. Ensure financial discipline and robust change control mechanisms to safeguard investments and strategic alignment, directly impacting performance optimization. Position Requirements: 15+ years of Procurement Vend Demonstrable experience in all phases of the procurement lifecycle required. Ongoing vendor management experience preferred. Proven ability to design and lead global performance, value realization, and operating frameworks that translate strategy into measurable outcomes across regions and functions. Strong experience establishing standardized metrics, governance, and risk management practices, including executive- and board-level reporting, particularly across TPM and procurement domains. Demonstrated capability to drive cross-functional alignment, harmonize policies, and embed best practices at enterprise scale. Advanced leadership skills combined with strong financial discipline, change control, and strategic workforce planning. Location Expectation: This is a hybrid role requiring a minimum of 3 days per week in office. The expected salary range for this position is . This role may also be eligible for annual short-term incentive compensation and stock-based long-term incentives. All incentives and benefits are subject to the applicable plan terms. Benefits We Offer Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more! About MetLife Recognized on Fortune magazine's list of the "World's Most Admired Companies", Fortune World's 25 Best Workplaces™, as well as the Fortune 100 Best Companies to Work For®, MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East. Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us! MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics"). If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process. MetLife maintains a drug-free workplace. #BI-Hybrid

• Responsible for the full lifecycle management of Google Ads accounts • Ensure marketing data flows accurately through tracking systems • Generate measurable lead and revenue growth through Google Ads • Maintain accurate and compliant conversion tracking systems • Improve cost efficiency across campaigns • Deliver consistent, structured performance reporting