• Develop strategic content narratives in partnership with product marketing and leadership that support FusionAuth's competitive positioning and buyer journey • Create compelling content across all stages of the buyer journey, from top-of-funnel thought leadership to bottom-of-funnel decision support • Produce high-impact assets including ebooks, guides, benchmarking reports, evaluation guides, case studies, videos, blogs, and technical briefs • Write content that builds arguments and reframes how buyers think about identity, authorization, and security architecture, not just explains features • Partner with demand gen to tailor content for integrated campaigns, ABM programs, paid channels, and nurture flows, with a focus on mapping content to pipeline outcomes • Translate complex identity and authorization concepts into clear, credible content that resonates with CTOs, VPs of Engineering, platform architects, and senior technical practitioners • Work closely with product marketing, developer success, and internal SMEs to source technical substance and ensure accuracy without losing depth • Use AI tools to accelerate content creation across the full lifecycle-from research and outlining through drafting, editing, optimization, and repurposing • Experiment with AI-driven formats and workflows to push innovation in how content gets produced and distributed • Own and manage a strategic editorial calendar aligned to ICPs, verticals, campaign needs, and product priorities • Build and manage repeatable content workflows, keeping multiple cross-functional workstreams moving simultaneously • Apply content SEO best practices including keyword strategy and content optimization, leveraging AI tools and platforms for execution • Coordinate with designers, freelancers, and contractors on a project basis as needed • Partner with demand gen on content performance measurement, building toward content attribution and pipeline impact reporting over time

• Own the editorial calendar: Build, maintain, and execute a weekly and quarterly content calendar aligned to company priorities • Write and edit content: Produce and edit content across multiple formats and channels, including blogs, executive thought leadership, customer stories, product narratives, and company announcements • Translate complexity into compelling narratives: Turn complex AI, legal, and business topics into clear, engaging, and customer-focused content • Set and maintain editorial standards: Ensure all content meets high standards for accuracy, clarity, tone, structure, and consistency across channels • Conduct research: Independently research topics, validate claims, and synthesize information into clear narratives • Apply a customer-first lens: Ensure content addresses real customer questions, pain points, and industry trends • Partner cross-functionally: Work directly with Product, Marketing, Sales, Customer Success, and executives to source stories and align messaging • Drive thought leadership: Help shape executive and company narratives that position EvenUp as a leader in AI and legal technology • Own narrative intelligence: Track industry trends, media coverage, customer conversations, and competitive positioning to identify where EvenUp should lead or proactively enter the conversation • Track performance: Monitor content performance and refine editorial strategy based on results and audience engagement

• Build and manage the company’s content strategy aligned to pipeline goals and product marketing objectives. • Develop content themes around eCommerce growth, retention, advertising, customer acquisition, analytics, attribution, AI, and operational efficiency • Oversee cross-functional internal and external teams to ensure execution across relevant content marketing efforts. • Maintain Lunar brand consistency and quality control across all digital experiences and marketing channels. • Track content, website, and social media performance across traffic, engagement, conversion, and pipeline influence to provide comprehensive reports to leadership. • Own editorial calendars across case studies, newsletters, webinars, social media, etc. • Maintain website content including landing pages, blog posts, and case studies. • Collaborate with leadership and internal subject matter experts to build authentic executive and brand presence across LinkedIn and X. • Oversee lead and merchant lifecycle marketing via newsletter and automation strategy. • Drive the cross-functional development of lead magnets that might include benchmark reports, strategy guides, calculators, and webinar content. • Interview customers, partners, and internal stakeholders to create compelling case studies and success stories. • Develop an in-depth knowledge of Lunar’s service and technology solutions, and turn technical insights into engaging content across the marketing mix. • Work closely with product (SuperOrbital and DTR Labs) and sales teams to translate technical capabilities into clear value propositions. • Support product launches with messaging, positioning, launch content, and sales collateral. • Collaborate with cross-functional teams to maintain accurate VoC documentation of all customer personas to develop tailored content based on industry and use cases.

• Develop district-focused thought leadership and executive-facing content • Build and manage editorial calendars tied to campaign moments and GTM priorities • Translate campaign themes and PMM messaging into compelling district-facing narratives • Produce high-quality long-form content, nurture assets, webinar support materials, and campaign-aligned content • Support messaging refinement and content iteration across district marketing initiatives • Partner cross-functionally with Marketing, PMM, and GTM stakeholders • Support nurture email optimization and campaign messaging updates • Assist with HubSpot campaign creation and email build support as needed • Support webinar programming and district-focused campaign initiatives • Assist with basic video editing and content formatting support when needed • Help strengthen the consistency, quality, and strategic direction of district-facing content