FusionAuth

• Sell to Technical Executives, Engineering Leaders, and Developers • Cover mid-market and lower enterprise accounts with 5 to low 6 figure deals • Understand the business motivations of every opportunity and deliver product overviews • Understand our target market and unique value proposition to technical and business stakeholders • Run the sales process for both inbound leads and outbound leads • Generate additional leads from targeted outbound prospecting in your territory • Collaborate with channel partners and implementation partners to position FusionAuth • Assist prospects in choosing the appropriate product and configuration • Meet monthly and quarterly qualified lead and revenue objectives • Document and manage your business within our CRM system and accurately forecast to the team • Engage with technical and non-technical employees of prospective customers at various levels and build a strong value proposition for FusionAuth

• Identify and prioritize target accounts aligned with FusionAuth's ICP • Build and manage prospect lists and buying committees across technical personas • Follow-up and convert inbound Contact Us “hand raise” leads and MQLs • Prospect CTOs, VPs of Engineering, Architects, Security teams, and Developers • Execute multi-channel outreach including cold calls, personalized emails, and LinkedIn engagement • Multi-thread accounts across personas to build consensus and accelerate pipeline • Book qualified meetings for the Account Executive team • Own marketing sourced pipeline, which includes both inbound and outbound, metrics and targets • Track meetings, conversion rates, and opportunities through the full funnel • Maintain CRM accuracy and hygiene in Salesforce • Analyze messaging performance and campaign effectiveness • Continuously improve outbound campaigns based on data and market feedback • Help define and refine ICPs and account segmentation feedback for the partner marketing team • Build and test messaging frameworks tailored to technical buyers • Collaborate with Marketing and Sales on campaign strategy and plays • Share market feedback and competitive intelligence with leadership • Document inbound and outbound follow-up best practices, workflows, and playbooks • Help shape the future outbound organization and team structure • Coach and onboard future SDR hires as the team scales • Establish repeatable, measurable outbound processes from the ground up

• Develop strategic content narratives in partnership with product marketing and leadership that support FusionAuth's competitive positioning and buyer journey • Create compelling content across all stages of the buyer journey, from top-of-funnel thought leadership to bottom-of-funnel decision support • Produce high-impact assets including ebooks, guides, benchmarking reports, evaluation guides, case studies, videos, blogs, and technical briefs • Write content that builds arguments and reframes how buyers think about identity, authorization, and security architecture, not just explains features • Partner with demand gen to tailor content for integrated campaigns, ABM programs, paid channels, and nurture flows, with a focus on mapping content to pipeline outcomes • Translate complex identity and authorization concepts into clear, credible content that resonates with CTOs, VPs of Engineering, platform architects, and senior technical practitioners • Work closely with product marketing, developer success, and internal SMEs to source technical substance and ensure accuracy without losing depth • Use AI tools to accelerate content creation across the full lifecycle-from research and outlining through drafting, editing, optimization, and repurposing • Experiment with AI-driven formats and workflows to push innovation in how content gets produced and distributed • Own and manage a strategic editorial calendar aligned to ICPs, verticals, campaign needs, and product priorities • Build and manage repeatable content workflows, keeping multiple cross-functional workstreams moving simultaneously • Apply content SEO best practices including keyword strategy and content optimization, leveraging AI tools and platforms for execution • Coordinate with designers, freelancers, and contractors on a project basis as needed • Partner with demand gen on content performance measurement, building toward content attribution and pipeline impact reporting over time

• Drive Technical Discovery & Solution Design • Lead discovery sessions uncovering technical requirements, constraints, and success criteria • Build and present architectural recommendations • Guide prospects through modern auth patterns (OAuth, OIDC, SAML, MFA, SSO, etc.) • Deliver Developer-First Technical Evaluations • Build example apps, scripts, and integration patterns using FusionAuth • Support structured proofs of concept • Advise on FusionAuth hosting tiers and help prospects understand cost, scale, and operational tradeoffs • Assist with customer environments: Docker, Kubernetes, containers, microservices, cloud infra, CI/CD, and DevOps patterns • Help prospects align FusionAuth with compliance, security, and regional requirements • Partner with product and engineering to ensure field requirements are prioritized • Contribute documentation, internal runbooks, diagrams, and developer content • Represent FusionAuth externally at meetups, webinars, and developer-focused events.

• Selling to Developers, Engineering, and Technical Executives • Primarily covering upper mid-market accounts with 5 to low 6-figure deals • Understanding the business motivations of every opportunity, delivering product overviews, and negotiating contracts • Understand our target market and our unique value to technical and business audiences • Schedule and manage the sales process based on inbound warm leads from marketing campaigns and outbound prospecting • Generate additional leads from your targeted outbound prospecting activity • Assist prospects in choosing the appropriate product and configuration • Negotiate and close orders based on prescribed guidelines • Meet monthly and quarterly qualified lead and revenue objectives • Document and manage your business within our CRM system while providing accurate forecasts to the team • Engage with technical and non-technical employees of prospective customers at various levels and build a strong value proposition for FusionAuth • Serve as FusionAuth’s first boots-on-the-ground EU/UK presence, providing market intelligence, regional insights, and feedback to inform product and go-to-market strategy • Develop and maintain senior executive relationships within target accounts, navigating complex organizational structures and multi-stakeholder buying processes

• Own the end-to-end design process for a complex enterprise product used by thousands of organizations • Ruthlessly simplify: identify and eliminate unnecessary cognitive load in workflows, navigation, and UI patterns • Build and evolve our design system—ensuring every component, pattern, and guideline serves users and scales with the product • Get close to users: conduct research sessions, watch session recordings, analyze support tickets, and turn insights into designs • Partner with engineering on implementation—you'll review PRs, provide feedback, and commit your own HTML/CSS fixes when it's faster • Make strategic design decisions independently while keeping stakeholders informed • Balance consistency with pragmatism: know when to follow the system and when the system needs to evolve • Advocate for users without losing sight of business goals and technical realities