Role Description As the Marketing Manager for Retail & Consumer Goods / Products, you will play a defining role in how Avanade shows up in market. You'll translate deep industry insight, bold innovation, and proven capability into marketing programs that drive relevance, fuel demand, and build lasting reputation across the US and Canada. This is a senior, hands-on role for an industry-oriented marketer who thrives at the intersection of strategic thinking and modern marketing execution—someone energized by change, comfortable with complexity, and passionate about the applied use of AI to elevate everything marketing does. What You'll Do - Industry & Market Leadership - Lead the design and execution of integrated marketing strategies for Retail, Consumer Goods, and Products across US and Canada, supporting Avanade's Mid-Market clients. - Partner with industry subject matter experts, sales, and market leadership to align marketing programs with growth priorities, pipeline needs, and client agendas. - Build and activate marketing plans that strengthen Avanade's industry positioning, support deal origination, and enhance market perception. - Campaigns, Content & Thought Leadership - Develop industry-relevant content, experiences, and campaigns that demonstrate Avanade's depth, differentiation, and impact across the Retail and Consumer Goods landscape. - Activate marketing programs supporting priority clients, new prospective accounts, and growth initiatives. - Translate complex industry, technology, and transformation narratives into clear, compelling messaging for senior industry buyers. - AI-Enabled, Insight-Led Marketing - Champion AI-powered marketing—actively using and experimenting with AI tools to improve how marketing is planned, produced, and optimized. - Apply AI to accelerate content creation, enhance personalization, surface insights, and improve marketing effectiveness at scale. - Leverage platforms such as Accenture SynOps, LinkedIn Sales Navigator, and advanced martech to identify opportunities and make smarter, faster decisions. - Insights, Analytics & Performance - Lead audience and buyer research to understand evolving Retail and Consumer Goods priorities, challenges, and purchasing behaviors. - Define success metrics and measure marketing performance against agreed KPIs. - Use data, analytics, and rapid experimentation to continuously refine campaigns and demonstrate clear business impact. - Collaboration & Stakeholder Influence - Build trusted relationships with senior stakeholders across a complex, matrixed global organization. - Act as a connector across industry, marketing, and sales teams—driving alignment, momentum, and shared outcomes. - Operate with confidence, clarity, and credibility at the most senior levels. Qualifications - Minimum 8 years of marketing experience in professional services or a complex B2B environment. Requirements - Demonstrated experience in Retail, Consumer Goods, or Products industry marketing strongly preferred. - Proven success driving demand, pipeline, and revenue impact through integrated marketing programs. - Strong full-funnel marketing expertise across events, digital, social, email, and targeted outreach. - Excellent project management skills with the ability to manage multiple priorities and stakeholders. - Exceptional written, verbal, and presentation skills; able to influence at senior levels. - Collaborative, curious, and passionate about the future of marketing and AI. - Microsoft Dynamics or comparable CRM platform experience. - Marketo or equivalent email marketing/automation platform experience. - Proficiency in Microsoft PowerPoint and Excel; design skills a bonus. Benefits - Visible impact: You'll play a defining role shaping Avanade's Retail & Consumer Goods industry narrative across the Americas. - Top-tier access: Work with leading brands and industry experts at the forefront of digital transformation. - Continuous growth: Ongoing learning through training, stretch opportunities, and collaboration with world-class talent. - Leading-edge tools: Access to cutting-edge marketing technologies, AI capabilities, and innovation platforms. - Competitive package: A comprehensive benefits package including healthcare coverage, generous paid time off, and a competitive 401(k).

• Leading the development and execution of American AgCredit’s Corporate Banking marketing strategy • Driving brand growth, customer engagement, and business development outcomes • Serving as a strategic partner to the Corporate Banking team • Leveraging marketplace intelligence and stakeholder input to shape integrated marketing plans • Overseeing the marketing planning and budgeting process • Managing key strategic partnerships • Ensuring consistent, impactful marketing in support of Association goals • Fostering innovation and championing a data-driven approach to marketing performance and continuous improvement

Role Description As a member of the Demand Management Team, you will help enable sales across Accenture and specifically within the MU(s) you will be deployed to. You will be the face of Pursuit Services (for your M/MU(s)) to the deal teams and will need to act as a Point of Contact for your M/MU(s). - Understand and decipher client requirements, review, and scope the incoming requests - Set up scoping calls with client teams to understand requirements - Understand the prioritization criteria and apply the same to the incoming requests - Work with your MU/CG Lead(s) to discuss, coordinate and plan our approach to pipeline management and prioritization - Manage the bandwidth of the team members to ensure balance - Flag off concerns regarding team utilization if any - Staff opportunities based on identifying the right skillset and availability of the resources - Communicate clearly and efficiently to the deal teams and to the Pursuit Services team members - Build & maintain trust-based relationships with deal teams and internal Pursuit Services team members - Ensure all timely and accurate tool updates and their housekeeping - Ensure that the global demand processes and defined SLA’s are adhered to - Discuss staffing options with your supervisors and MU/CG Leads - Ensure all statuses and notes within our tools are duly updated - Alert and work with your supervisors in cases of difficult stakeholders and complex deals - Work closely with senior Demand Management team members to apply principles of prioritization and re-prioritization for each MU/CG and triage requests accordingly - Develop a solid understanding of all Pursuit Services service offerings - Help educate customers on the value that Pursuit Services can add to their pursuit development efforts - Build and maintain customer relationships to enhance customer experience, gain better understanding of our customers, and our service offerings - Ensure accurate data including fields such as demand notes, dates, service levels, and other key information within the myPursuitServices tool is populated and maintained - Provide demand management coverage to other MUs as needed – e.g. PTO, volume management, OOO - Provide regular input into suggested and recommended process improvement, standardization, and cost efficiency - Participate in pipeline discussions as appropriate with Senior Demand Management team members and Market/Market Unit leadership - Participate in new joiner training activities (e.g. educating team members on demand processes and important information) - Work with senior demand leadership to manage forecasting and assignments to provide a balance for team members and enable them to take PTO, training, etc. without causing a disruption in service to our customers Qualifications - Undergraduate degree or comparable coursework/experience - English language fluency (oral and written) - A minimum of 3 years of related experience - Proficiency in Microsoft Office suite - Experience working remotely in a virtual, global environment - Communication skills - Relationship Management Skills - Strong Customer Service Orientation Requirements - Must support/mirror working hours for the supported Market Unit or other business area (US timezone) - Must be flexible with work hours according to business needs - Must have good internet connectivity and distraction-free environment for working at home, in accordance with local guidelines Extra Credit - Business Management education desirable - Analytical Thinking - Project Management experience - Problem Solving skills - Exposure to CRM tools and processes - PMP Certification

• Drive Field Marketing Strategy & Planning • Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership. • Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential. • Own the annual field marketing calendar and budget across all regions. • Execute High-Impact Regional Events • Own Further’s end-to-end presence at regional conferences and association events nationwide. • Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up. • Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences. • Drive Pipeline & Revenue Impact • Partner closely with Sales to align field efforts with territories, target accounts, and revenue goals. • Design field programs that convert conversations into demos and opportunities, including on-site meeting booking, event-specific CTAs, and regional nurture campaigns. • Track and report on event-sourced pipeline, influenced revenue, and ROI by event and region. • Build Scalable, Repeatable Programs • Create playbooks for regional conferences, association events, and field activations. • Standardize messaging, assets, and follow-up flows while allowing for regional nuance. • Continuously test, learn, and optimize which events, formats, and messages perform best. • Build Relationships & Collaborate Cross-Functionally • Serve as Further’s primary marketing contact for regional and state Senior Living associations. • Develop long-term partnerships that include sponsorships, speaking opportunities, workshops, and co-marketing. • Collaborate closely with Sales, Product Marketing, and Design to ensure field messaging aligns with GTM priorities and brand standards.