• Drive earned media, thought leadership, influencer, and advocacy initiatives • Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs) • Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms • Amplify visibility while maintaining scientific credibility and regulatory compliance • Lead marketing initiatives supporting commercialization and post-FDA growth strategy • Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees • Support clinic activation, patient acquisition, and enterprise growth initiatives • Partner with executive leadership on company narrative, positioning, and category leadership • Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI • Build dashboards and reporting frameworks to measure campaign effectiveness • Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership • Manage agencies, vendors, and external marketing partners as needed • Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies • Develop automated campaigns across email, social, and digital channels • Utilize behavioral data and analytics to improve engagement, retention, and conversion • Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards • Support compliant promotion of FDA-cleared indications and approved claims • Collaborate on medical, legal, and regulatory (MLR) review processes

Director of Brand Marketing Department:Design and Marketing Office:BASIS Ed Scottsdale Office Location:Scottsdale, AZ Job Description: BASIS Ed is seeking a Director of Brand Marketing with our Design & Marketing team! Location & Schedule: This position is based in Scottsdale, AZ and requires regular in-office attendance. The current schedule is hybrid (in-office Monday, Wednesday, and Friday; remote Tuesday and Thursday), though the role may transition to fully in-office in the future. The Director of Brand Marketing will lead the strategic development, stewardship, and execution of the BASIS Charter Schools brand to drive awareness, trust, and long-term brand equity across all markets. This role ensures a consistent yet locally resonant brand presence that supports enrollment growth, community engagement, philanthropic initiatives, and national reputation. This leader will translate BASIS Charter Schools academic excellence, STEM & Arts leadership, and tuition-free public charter model into compelling brand narratives that resonate with families, educators, alumni, and community partners. Key Responsibilities Brand Strategy & Stewardship - Define and maintain the overarching brand identity, voice, and guidelines to ensure consistent messaging across all platforms. - Define and evolve the BASIS brand architecture across national, regional, and campus levels. - Lead the development of brand positioning, messaging frameworks, and voice guidelines. - Ensure brand consistency across all channels, campaigns, campuses, and partner organizations. Campaign Development - Manage the creation of high-impact, multi-channel brand campaigns that drive awareness and trust in key markets. - Partner with Growth Marketing to align brand campaigns with enrollment goals and CPA targets. - Oversee brand storytelling across digital, video, social, print, events, and community engagement. Content Leadership - Oversee brand-level content strategy, including video storytelling, ratings and rankings, and community impact narratives. - Lead planning and execution of professional photo and video shoots that showcase student life and school communities. - Partner with design and web development to update and optimize website content. SEO & Organic Visibility Leadership - Own the strategy for search visibility, organic discovery, and AI search readiness across all BASIS digital properties. - Ensure brand messaging aligns with search intent while maintaining voice and positioning. - Optimize content for AI-driven search experiences and answer engines. - Monitor and report on organic performance across owned channels including website and social media. - Establish SEO governance and best practices for campus-level pages. Market & Audience Insights - Use research and data to refine brand positioning and messaging. - Monitor brand health metrics, including awareness, perception, and trust. - Translate local insights into brand adaptations that resonate with specific communities. Cross-Functional Leadership - Partner with Enrollment, Growth Marketing, School Leadership, and Communications teams to ensure brand alignment. - Support campus leaders with brand guidance and localized messaging. Brand Governance & Systems - Establish brand governance processes, templates, and approval workflows. - Maintain brand guidelines, asset libraries, and toolkits for internal teams. - Train staff and partners on brand standards and storytelling best practices. Qualifications Required - 10+ years of experience in brand marketing, preferably in education, mission-driven organizations, or multi-location brands. - Proven success building and scaling a brand across multiple markets. - Strong storytelling and messaging development expertise. - Experience leading integrated campaigns across digital and traditional channels. - Demonstrated ability to balance centralized brand control with local flexibility. - Demonstrated experience producing and directing professional photo and video shoots for marketing campaigns and brand storytelling. Preferred - Experience in K-12 education, charter schools, or higher education. - Familiarity with enrollment-driven marketing models. - Experience with brand measurement frameworks and research tools. - Background in mission-driven or nonprofit environments. About BASIS Ed: The BASIS academic program is consistently ranked among the top 10 programs nationally and is competitive on an international scale. The mission of BASIS Schools is to provide an academically excellent and rigorous liberal arts college preparatory education to all Lower and Upper School students. Benefits and Salary: - Salary for this position is competitive and dependent on education and experience - BASIS Ed offers a comprehensive benefits package, including but not limited to: - Employer paid medical and dental insurance - Vision insurance - PTO - Ability to add dependents - 401k with partial match that grows over time - Employee Assistance Program - Childcare Savings Opportunity (KinderCare tuition discount) Reasonable Accommodations Statement To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Notice of Non-Discrimination: In accordance with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, Title II of the Americans with Disabilities Act of 1990, the Boy Scouts of America Equal Access Act and applicable state law, BASIS* does not discriminate on the basis of actual or perceived race, color, religion, national origin, sex, age, disability, gender identity or expression, or any other classification protected by law in any of its business activities, including its educational programs and activities which comply fully with the requirements of state and federal law and Title IX. The following person has been designated to handle inquiries regarding BASIS non-discrimination policies: Beverly Traver, Compliance and Equity Investigator, BASIS Educational Group, LLC., 7975 N. Hayden Rd, Scottsdale, AZ 85258, (480) 289-2088. - As used in this policy, the term "BASIS" refers to: BASIS Educational Group, LLC, BASIS Charter Schools, Inc., BTX Schools, Inc., BDC, A Public School, Inc., BBR Schools, Inc., and all affiliated entities.

Lead competitive intelligence strategy and develop brand assets while managing integrated marketing campaigns. Collaborate across teams to shape messaging and ensure compliance, driving consumer engagement and brand evolution through insights.

Role Description The Regional Brand Manager will lead execution of regional and national sponsorship activations and venue deliverables across a designated region, ensuring flawless program delivery, superior client service, and strategic market ownership. What This Role Will Do - Client Strategy & Deal Execution: - Understand contribution Media & Sponsorship division plays within Live Nation. - Have proficiency in sponsor KPIs, smart business solutions, inventory management, and package building process. - Oversee legal contract process, approvals, financial documents, and budget management for all sponsors within the region. - Provide guidance for optimizing deals to increase client satisfaction. - Market Leadership: - Develop deep market expertise within assigned region. - Establish knowledge surrounding venues, existing sponsorship programs, non-Media & Sponsorship team members, sales opportunities, inefficiencies, etc. - Team & Stakeholder Collaboration: - Foster and sustain strong relationships with executives and upper management, venue staff, clients, and seasonal employees. - Build rapport with counterparts nationwide to expand knowledge base and share best practices. Qualifications - Bachelor’s Degree - 2+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, sales, advertising or activation agencies - Diligent with client follow-up and ability to develop and nurture relationships - Proactive, collaborative, and organized working style - Superior project management skills with attention to detail - Excellent communication skills – written, verbal, and presentation - Strong problem-solving skills and adaptability - Proficient in Microsoft Suite (Word, Excel, PowerPoint); experience with Salesforce, social media, Asana, Airtable, and graphic design preferred - Strong passion for music, including knowledge of current/relevant artists and industry trends - Ability to lift items up to 50 pounds - Reliable transportation to and from venue(s) & office - Willing to travel and work shows as needed Benefits - HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) - YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days - WEALTH: 401(k) program with company match, stock reimbursement program - FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support - CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment - OTHERS: Volunteer time off, crowdfunding match