Role Description In this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities. About the team: - The Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. - United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset. - Partnering cross-functionally to deliver seamless, data-informed user journeys. If you are passionate about complex problem solving and motivated by scale, then this is the role for you! Who will you work with? - You will report to the Director of Growth Product Marketing. - Collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams. - You will regularly work with other team members across the organization to drive key initiatives and deliver results. What are some of the exciting challenges you will be working on? - Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns. - Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience. - Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions. - Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience. - Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking. Qualifications - Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment. - Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies. - Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI. - Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data. - Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams. - Strong problem-solving skills and a self-starter mindset. - Fluency with AI tools to support growth marketing, experimentation, and data analysis. Requirements - Our compensation reflects the cost of labor across several US geographic markets. - Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience. - US Pay Range: $89,600 — $100,000 USD. Benefits - Market-leading password manager. - High-growth, collaborative environment with inclusive teams. - Remote-first culture. - Competitive compensation. - Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days. - Parental leave. - Comprehensive health coverage, including dependents. - Home office setup support. - LastPass Families free account for up to 5 members. - Continuous learning and development opportunities, including an annual learning stipend to invest in your growth. - Peer-to-peer recognition through Motivosity. - Employee Assistance Program for well-being support. - Remote work stipend to support your home office needs. - Short-Term or Remote-Centric Work Arrangements for added flexibility.

• Own the platform roadmap for shared infrastructure including APIs, authentication and authorization, data layer, multi-tenancy, and CI/CD pipelines • Define platform investment priorities by balancing internal developer productivity with product-facing reliability and scalability needs • Drive build-vs-buy decisions for infrastructure components and evaluate emerging technologies for platform adoption • Coordinate with product-line PMs to identify shared needs, prevent duplicative work across modules, and sequence platform capabilities against product launch timelines • Own the integration infrastructure strategy powering connections to tax preparation software including CCH Axcess, GoSystem, UltraTax, and ProSystem fx • Define validation gating, primary key management, and data integrity standards for all outbound integrations • Improve integration reliability by addressing known pain points • Write clear PRDs, technical requirement outlines, and acceptance criteria for integration and platform initiatives • Govern how structured and unstructured tax data flows through the platform, ensuring consistency and traceability across all product modules • Partner with security and compliance teams to maintain SOC 2 Type II certification and enforce secure document handling across all platform services • Define data access patterns, retention policies, and audit requirements that support both current products and future data monetization initiatives

• Lead Product Strategy: Define how Ask Acorns evolves as an intelligence layer across both the Acorns and Acorns Early brands over time • Own the Roadmap: Define and drive the Ask Acorns roadmap, partnering with product teams across Financial Planning, Financial Products, Families, and Growth to align priorities, surface dependencies, and ensure capabilities are built and sequenced in service of the broader product strategy • Shape the Experience: Partner with design to craft Ask Acorns' voice, tone, and persona, and how it handles the edges of what it can help with • Define Skills and Capabilities: Build the strategy for Ask Acorns' skills and capabilities, including memory and longitudinal understanding, proactivity, conversation threading, and the guardrails that govern experience and safety. • Set the Quality Bar: Partner with engineering to establish the quality and performance bar for Ask Acorns, including latency, reliability, and the infrastructure that connects Ask Acorns to the broader Acorns product ecosystem • Measure and Improve: Define success metrics and eval infrastructure, partner with research to build customer feedback loops, and use conversation transcripts and system instrumentation to detect issues and improve over time • Evolve How We Work: Drive new ways of working across teams to improve the quality and speed of AI product development

• Own and evolve our product led growth strategy across onboarding, retention, and engagement • Define and drive a measurable roadmap focused on activation, user adoption, and long term retention • Align stakeholders across Product, Lifecycle Marketing, PMM, Data, and Engineering • Lead and coach 1 to 2 Product Managers working across growth initiatives • Partner with Data teams to identify friction points, opportunities, and key behavioural insights • Collaborate with Marketing and PMM on shared initiatives, messaging, and KPIs • Design, run, and evaluate experiments to validate and optimise growth initiatives • Drive accountability, prioritisation, and execution discipline across the roadmap • Act as the go to product leader for growth initiatives across the business