• Create 4–5 detailed creative briefs per day, outlining ad concepts, key messages, and formats for our editing team, following established internal processes. • Collaborate closely with editors to refine and perfect creative deliverables, ensuring each asset aligns with brand strategy and performance goals. • Leverage existing processes to develop briefs for data-driven iterations of winning ad creatives, driving continuous creative testing and optimization. • Serve as a main creative liaison to clients, ensuring clarity, alignment, and progress across all initiatives. • Communicate regularly with clients to share updates, secure creative approvals, and maintain transparent collaboration. • Deliver clear and proactive communication to internal team members to ensure tasks are completed on time and to standard. • Partner with Media Buyers, Growth Managers, and the Growth Director to lead internal strategy meetings, ideating new growth initiatives and performance improvements. • Collaborate with team members across Brand Management, Lifecycle, Influencer/Social, and Amazon departments to support integrated growth strategies. • Extend collaboration beyond creative strategy to coordinate full-funnel growth strategies with the broader team — ensuring alignment between media, creative, lifecycle, and conversion efforts. • Lead and manage ongoing video production initiatives, including building scalable processes, creating detailed shot lists, organizing shoot schedules, and coordinating with the Videographer or Production Director to execute. • Contribute to the development of creative and growth strategies that connect storytelling to performance outcomes. • Use performance data to guide creative iteration and campaign decision-making.

• Develop strategic narratives, experience design, and technical storytelling to shape brand messaging. • Research, conceptualize, and execute creative ideas that align with client and industry visions. • Translate audience insights into actionable strategies, marketing initiatives, and engagement tactics. • Conduct industry and competitor research to identify trends, opportunities, and challenges. • Collaborate with teams to create compelling narratives, immersive experiences, and data-driven strategies.

• Strategize and oversee long-term creative planning and briefing, owning the creative roadmap and partnering with stakeholders to drive synergy and content production efficiencies. • Own creative journey mapping across channels, ensuring a cohesive, intentional experience at every touchpoint. • Partner with stakeholders pre-kickoff to vet, question, and strengthen briefs, clarifying objectives, audiences, and success metrics. • Support creative team members in understanding briefs, pitching and defending creative ideas, and translating feedback into clear next steps. • Identify opportunities to maximize creative impact and efficiency across the journey through reuse, adaptation, and prioritization. • Build cross functional relationships and processes that enable deep understanding of business goals and how creative will support brand success. • Collaborate with channel owners on cross-channel creative testing. • Translate performance data and insights into clear, actionable recommendations for creative optimization. • Ensure learnings are documented and shared to inform future work and strategic decisions.

Role Description L'adjoint au chef de CEI d'Issoire appui le chef de CEI dans l'ensemble des missions qui lui sont confiées, notamment pour les domaines suivants : - La gestion du personnel en CEI et plus particulièrement des chefs d'équipe et la mise en oeuvre de l'organisation générale du centre. - La surveillance et conservation du domaine public routier : - maintien, amélioration du patrimoine routier - suivi de l'entretien des dépendances vertes et des réseaux d'assainissement - suivi de l'entretien des aires de repos - participation à la fonction de maîtrise d'oeuvre - suivi du programme IQOA et PPHM - gestion de la signalisation permanente, des équipements et des dégâts au domaine public - L'exploitation et la sécurité routières : - gestion du matériel, des stocks et de la signalisation temporaire - suivi de la main courante - remontée des infos routières au CIGT - participation à la VH selon le plan PEVH - exploitation des outils permettant d'optimiser les interventions Qualifications - Compétences techniques : - techniques d'entretien et exploitation routière - règles de base en matière d'hygiène et sécurité - code de la route, code de la voirie routière, et instructions sur la signalisation temporaire et permanente - notions en matière de commande publique - maîtrise des outils informatiques de base - Compétences transversales : - méthodes d'organisation du travail - gestion du personnel d'exploitation encadrant - Compétences relationnelles : - écoute et pédagogie - sens des relations humaines - esprit d'initiative, réactivité Requirements - Documents à transmettre : - Pour postuler à cette offre, l'envoi du CV est obligatoire - Personnes à contacter : - remi.amosse@developpement-durable.gouv.fr