• Develop strategic narratives, experience design, and technical storytelling to shape brand messaging. • Research, conceptualize, and execute creative ideas that align with client and industry visions. • Translate audience insights into actionable strategies, marketing initiatives, and engagement tactics. • Conduct industry and competitor research to identify trends, opportunities, and challenges. • Collaborate with teams to create compelling narratives, immersive experiences, and data-driven strategies.

• Strategize and oversee long-term creative planning and briefing, owning the creative roadmap and partnering with stakeholders to drive synergy and content production efficiencies. • Own creative journey mapping across channels, ensuring a cohesive, intentional experience at every touchpoint. • Partner with stakeholders pre-kickoff to vet, question, and strengthen briefs, clarifying objectives, audiences, and success metrics. • Support creative team members in understanding briefs, pitching and defending creative ideas, and translating feedback into clear next steps. • Identify opportunities to maximize creative impact and efficiency across the journey through reuse, adaptation, and prioritization. • Build cross functional relationships and processes that enable deep understanding of business goals and how creative will support brand success. • Collaborate with channel owners on cross-channel creative testing. • Translate performance data and insights into clear, actionable recommendations for creative optimization. • Ensure learnings are documented and shared to inform future work and strategic decisions.

Role Description L'adjoint au chef de CEI d'Issoire appui le chef de CEI dans l'ensemble des missions qui lui sont confiées, notamment pour les domaines suivants : - La gestion du personnel en CEI et plus particulièrement des chefs d'équipe et la mise en oeuvre de l'organisation générale du centre. - La surveillance et conservation du domaine public routier : - maintien, amélioration du patrimoine routier - suivi de l'entretien des dépendances vertes et des réseaux d'assainissement - suivi de l'entretien des aires de repos - participation à la fonction de maîtrise d'oeuvre - suivi du programme IQOA et PPHM - gestion de la signalisation permanente, des équipements et des dégâts au domaine public - L'exploitation et la sécurité routières : - gestion du matériel, des stocks et de la signalisation temporaire - suivi de la main courante - remontée des infos routières au CIGT - participation à la VH selon le plan PEVH - exploitation des outils permettant d'optimiser les interventions Qualifications - Compétences techniques : - techniques d'entretien et exploitation routière - règles de base en matière d'hygiène et sécurité - code de la route, code de la voirie routière, et instructions sur la signalisation temporaire et permanente - notions en matière de commande publique - maîtrise des outils informatiques de base - Compétences transversales : - méthodes d'organisation du travail - gestion du personnel d'exploitation encadrant - Compétences relationnelles : - écoute et pédagogie - sens des relations humaines - esprit d'initiative, réactivité Requirements - Documents à transmettre : - Pour postuler à cette offre, l'envoi du CV est obligatoire - Personnes à contacter : - remi.amosse@developpement-durable.gouv.fr

• Develop creative strategies and high-impact hooks optimized for the first 1 to 3 seconds of paid ads • Generate multiple creative angles per product and campaign quickly and consistently • Apply direct-response principles across messaging, structure, and visual storytelling • Produce approximately 20 paid social creatives per week for Meta placements • Edit short-form video ads for Reels, Feed, and Stories • Create multiple hook, format, and copy variations per concept • Partner with the Performance Manager to analyze CTR, CPA, retention, and creative fatigue • Rapidly iterate winning ads and pause underperforming creatives • Refresh creatives proactively before performance declines • Translate insights from past tests into new creative executions • Use AI and automation tools to improve speed and output quality • Collaborate closely with the Growth and E-commerce Manager and Social Media Assistant • Turn performance data into actionable creative briefs • Receive feedback constructively and iterate quickly without ego • Manage and guide content creators when needed to diversify footage and angles