• Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels. • Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation. • Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data. • Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative. • Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint. • Report on performance in a way that explains not just what happened, but why.

• Own our Paid Social and Paid Search channels end-to-end: define strategy, set operational priorities, and manage execution to profitably scale new-customer growth within our subscription-based e-commerce/D2C model. • Lead the Meta execution engine by developing a strong creative strategy, managing a high-velocity, high-quality creative production pipeline with internal teams and agencies, and continuously improving sales funnels (including landing pages) with our Shop team. • Manage and develop a high-performing in-house team and external partners: define clear priorities and responsibilities, and continuously improve workflows, tools, and infrastructure with a strong focus on AI and automation. • Scale Google performance by optimizing campaign setups, ad strategy, and budget allocation, while exploring and testing new funnels for different intent clusters. • Lead structured channel reporting and qualitative creative analysis: systematically identify bottlenecks, new messaging angles, and growth opportunities, and provide clear guidance to the team. • Translate performance, creative, and customer insights into clear hypotheses and structured testing roadmaps for media buying, creative production, and funnel optimization. • Collaborate closely with cross-functional teams — including Design, Product/Customer Research, Shop, Data/Analytics, other Sales Channels, and Operations — to align priorities and maximize business impact across the funnel. • Stay ahead of platform developments, algorithm changes, and best practices both inside and beyond the dog-food market, and monitor advanced markets (especially the US and UK) to generate learnings and testing opportunities.

• Du recherchierst Zielgruppen, Wettbewerber und Trends und übersetzt diese Insights in starke Copy • Du schreibst überzeugende, performance-orientierte Copy für Video- und Static Ads • Du sprudelst vor kreativen Ideen und bringst immer die neuesten Trends mit an den Tisch • Du entwickelst Hooks, Skripte und Ad-Konzepte und probierst dabei immer wieder neue Ansätze aus • Du analysierst die Performance deiner Creatives anhand der relevanten KPIs und leitest daraus konkrete Verbesserungen ab • Du arbeitest eng mit unseren Creative Strategists, Creators und Designern zusammen, um unsere Kunden auf das nächste Level zu bringen

Role Description Joining us as a Portfolio Performance & Delivery Controls Lead, you will be responsible for delivering a single, trusted view of performance, financial control, risk, and delivery confidence, driving data-led insights, governance, and prioritisation to enable effective executive decision-making and maximise value across complex programmes. You’ll receive a competitive salary, a performance related bonus, and a range of benefits to support you across your financial, physical and mental wellbeing. This is some of what you can expect to be doing: - Own and enhance portfolio delivery controls, including standards, KPIs, governance, and reporting to drive consistent, high-quality delivery. - Provide a single, integrated view of portfolio performance across delivery, financials, risks, dependencies, and benefits. - Lead financial oversight of the portfolio, including budgeting, forecasting, variance analysis, and cost-to-complete tracking. - Deliver forward-looking insights to identify risks, trends, and optimisation opportunities, enabling informed executive decision-making. - Manage portfolio planning and prioritisation, ensuring initiatives align with strategy, capacity, and value outcomes. - Drive data quality, reporting, and tooling (e.g., dashboards/automation) while coaching teams to improve delivery maturity and discipline. Qualifications - Strong portfolio management, financial acumen, and analytical skills, with the ability to turn complex data into clear, actionable insight. - Proven experience in portfolio / PMO or delivery controls roles. - Strong financial management skills (budgeting, forecasting, analysis). - Ability to create clear, executive-level reporting. - Experience working in complex, multi-programme environments. - Excellent stakeholder engagement and influencing skills. - Confidence using reporting and analytics tools (e.g. Power BI, Excel). Benefits - Generous annual leave (with an extra day off on your birthday). - Private medical insurance. - Health cash plans. - Family-friendly policies. Company Description As the UK’s largest independent full fibre network and wholesale platform of choice, we’re busy setting new standards for what digital infrastructure can and should be. Our network is greener, more reliable and designed for the future. The products we run over it lead the way on speed, value and service - helping businesses to innovate, communities to thrive, and people to live more connected digital lives. At CityFibre, you’ll be part of something bigger, helping to build a better-connected Britain, together.