Role Description Joining us as a Portfolio Performance & Delivery Controls Lead, you will be responsible for delivering a single, trusted view of performance, financial control, risk, and delivery confidence, driving data-led insights, governance, and prioritisation to enable effective executive decision-making and maximise value across complex programmes. You’ll receive a competitive salary, a performance related bonus, and a range of benefits to support you across your financial, physical and mental wellbeing. This is some of what you can expect to be doing: - Own and enhance portfolio delivery controls, including standards, KPIs, governance, and reporting to drive consistent, high-quality delivery. - Provide a single, integrated view of portfolio performance across delivery, financials, risks, dependencies, and benefits. - Lead financial oversight of the portfolio, including budgeting, forecasting, variance analysis, and cost-to-complete tracking. - Deliver forward-looking insights to identify risks, trends, and optimisation opportunities, enabling informed executive decision-making. - Manage portfolio planning and prioritisation, ensuring initiatives align with strategy, capacity, and value outcomes. - Drive data quality, reporting, and tooling (e.g., dashboards/automation) while coaching teams to improve delivery maturity and discipline. Qualifications - Strong portfolio management, financial acumen, and analytical skills, with the ability to turn complex data into clear, actionable insight. - Proven experience in portfolio / PMO or delivery controls roles. - Strong financial management skills (budgeting, forecasting, analysis). - Ability to create clear, executive-level reporting. - Experience working in complex, multi-programme environments. - Excellent stakeholder engagement and influencing skills. - Confidence using reporting and analytics tools (e.g. Power BI, Excel). Benefits - Generous annual leave (with an extra day off on your birthday). - Private medical insurance. - Health cash plans. - Family-friendly policies. Company Description As the UK’s largest independent full fibre network and wholesale platform of choice, we’re busy setting new standards for what digital infrastructure can and should be. Our network is greener, more reliable and designed for the future. The products we run over it lead the way on speed, value and service - helping businesses to innovate, communities to thrive, and people to live more connected digital lives. At CityFibre, you’ll be part of something bigger, helping to build a better-connected Britain, together.

• Management of Google Ads campaigns • Setup, optimization and scaling of Google Ads campaigns across the entire SaaS product portfolio • Coverage of main formats: Search (priority), Display, YouTube Ads, Demand Gen • Management of high-budget accounts (several hundred thousand euros per month) • Continuous iterations on targeting, bidding, creatives and landing pages • Monitoring of key KPIs: CPA, ROAS, CPL, conversion rate • Building and maintaining performance dashboards • Implementation and stabilization of advanced tracking (GTM, GA4, conversion tracking) • Data-driven recommendations to optimize the profitability of ad spend • Progressive handover and collaboration with the CGO on assigned projects • Growth to full autonomy over your campaigns, in partnership with Product and Tech teams

• Own and scale user acquisition across key paid channels, with primary focus on paid social and supporting ownership of affiliate networks and mobile partners. • Lead paid social strategy and execution across Meta, TikTok, Snapchat, and other relevant social channels — with full accountability for new MAU growth, efficiency, and performance. • Go deep on platform tactics: understand how Meta's algorithm, auction dynamics, audience signals, and ad formats interact; know how TikTok creative and targeting differ from Meta; and stay ahead of emerging formats, placements, and optimisation levers across every platform you manage. • Own paid social creative strategy end-to-end: identify winning angles, define hooks, shape scripts and storyboards, guide UGC briefs, review edits, and decide which concepts to test, iterate, or scale. • Act as the in-house paid social creative lead — with deep understanding of thumb-stopping hooks, native short-form video, problem/solution storytelling, social proof, offer messaging, localisations, and clear calls to action. • Build and own creative testing frameworks across audiences, hooks, formats, messaging, localisation, creators, and channels — with structured hypotheses, test designs, clear learning documentation, and fast iteration cycles. • Partner closely with UGC creators, agencies, and internal teams to turn customer insights, corridor needs, product benefits, and competitor signals into acquisition assets that win attention and convert. • Support affiliate network and mobile partner strategy: source new partners, assess traffic quality, negotiate commercial models, launch tests, monitor performance, and scale partners that deliver high-quality new MAU. • Build and manage relationships with affiliate networks, mobile ad networks, app partners, publishers, comparison sites, influencer affiliates, and performance partners — ensuring traffic quality, compliance, and commercial discipline. • Identify, test, and scale new acquisition opportunities across paid social, affiliate channels, mobile partners, influencer/creator-led performance, and emerging platforms. • Monitor and optimise key performance metrics including new MAU, CPA, CAC, activation rate, LTV, CTR, CVR, ROAS, retention, payback, partner-level ROI, and traffic quality. • Analyse performance data to identify clear optimisation actions, partner opportunities, channel opportunities, and budget trade-offs. • Own budget planning, pacing, forecasting, and performance reporting for core paid social and affiliate channels. • Work closely with Analytics, Product, CRM, Brand, Compliance, and Regional teams to improve tracking, attribution, onboarding, activation, and full-funnel performance. • Support corridor-level growth by adapting paid social and affiliate strategies to local market dynamics, customer behaviour, partner availability, and regional opportunities. • Provide clear, actionable updates to leadership on paid social performance, affiliate partner results, traffic quality, learnings, risks, and growth opportunities.

• Planning, managing, and optimizing Google Ads & Microsoft Ads • Managing Search, Shopping, Performance Max, and remarketing campaigns • KPI analysis (ROAS, CPA, conversion rate, revenue) and performance optimization • Developing testing and scaling strategies • Deriving concrete actions from analyses • Team sparring and support with operational and analytical tasks • Responsible for the quality and further development of product data feeds • Optimization for Shopping, Performance Max & other channels • Creating and improving reports and dashboards • Identifying opportunities and deriving measures • Analyzing customer journeys, product and campaign performance • Supporting automations and data-driven processes