• Support execution of the Digital Asset Solutions strategy, ensuring alignment with global objectives. • Contribute to market analysis, competitive insights, and strategic recommendations to help shape product direction. • Lead day-to-day product activities for tokenization, digital custody, and related services from concept through delivery. • Partner with Product Development, Technology and Operations on requirements, feature development, and operational readiness. • Engage with clients alongside senior Digital Asset Solutions and Commercial leads to share product updates, gather feedback, and support adoption. • Develop client-ready materials that simplify complex concepts and articulate value. • Assist in developing business cases, pricing considerations, and commercial models. • Support integration of digital products with existing platforms, ensuring scalable service models. • Represent the team in working groups, client sessions, and selective industry forums. • Provide mentorship and guidance to junior team members as the business grows.

• Lead discovery independently - running client interviews, synthesising research, and forming a clear point of view on what problem is worth solving and why • Work with internal stakeholders (commercial, professional services, support) and external clients to surface and validate problems before committing to solutions • Maintain a foundation document for each initiative - a living record of the problem, what you've learned, your approach, and your confidence level • Know when you have enough to proceed and when you need to go back to the evidence • Define scope clearly - what you're building, what you're not, and why • Work closely with UX design and UX research to shape experiences that are usable and purposeful • Partner with engineering to turn intent into well-understood, deliverable work • Make trade-off decisions with confidence, communicate them clearly, and stand behind them • Track outcomes - not just whether something shipped, but whether it worked • Collaborate with product marketing to prepare launch materials, positioning, and messaging • Contribute to sales enablement - creating materials, briefing commercial teams, and helping them understand what's been built and why it matters • Think about release sequencing, client readiness, and adoption - not just feature completeness • Understand the commercial context of what you're building: who pays for it, why, and what success looks like from a business perspective

• Develop, execute and actively manage (full lifecycle) products within the Mobile Intelligence services portfolio, contributing to the overall JT Strategy • Develop new products and service propositions, including seeking and evaluating new ideas from any relevant sources • Market research & strategy - Conduct market research and competitive analysis to identify trends, opportunities, and customer needs. Use data-driven insights to inform product decisions • Prepare and present relevant business cases and obtain support from all relevant stakeholders, especially from the customer facing teams to ensure buy in to revenue and customer targeting ambitions • Act as a subject matter expert for product area and services with a client-led focus, including strategic positioning for JT within the competitive landscape with a detailed understanding of the technologies and developments in the marketplace • Provide technical supplier management across operator partners, adapting to evolving technical standards and influencing operator roadmaps where required, while supporting the technical testing and development of services to ensure operational readiness and successful delivery • Introduce and manage new products, including developing end-to-end services processes, ensuring legal / regulatory compliance, and training for pre / post support, producing portfolio documentation and support materials all the way through to being responsible for launch, offering in-depth sales on-boarding as required • Management of software delivery and technical ownership for specific product areas and markets, adapting to changing requirements and standards to ensure products are tested, released in a timely and efficient manner • In-life management of portfolio. Monitor performance against target & market, propose and introduce enhancements, promote propositions to relevant channels and produce exit / replacement strategy for products & service to be withdrawn • Communicate services and proposition target market, portfolio elements and promotional targets to the business, enable suitable campaign delivery and appropriate sales activity. Maintain and prioritise key portfolio KPIs to monitor changes in portfolio behaviour

• Define and communicate the vision and strategy of your product, aligned with the company and product area objectives. • Lead continuous discovery together with Product Design and Engineering, validating both problems and solutions before development begins. • Be accountable for the outcomes of the product, ensuring business and user metrics are continuously monitored, improved, and agreed upon with the Product Director. • Take full ownership of the product backlog, which is a reflection of product decisions made during discovery, ensuring priorities remain aligned with business value and strategic goals. • Own and evolve the product strategy and roadmap, ensuring clarity on what is being built and why, including expansion opportunities across multiple countries and platforms. • Manage live operations and respond to critical incidents when necessary, ensuring continuity of service and rapid decision-making. • Work closely with Engineering, QA, Product Design, and Business stakeholders to ensure smooth execution and alignment. • Ensure the business has sufficient product understanding and context to operate autonomously without relying on Product for every decision. • Support and coach Product Managers and Product Analysts when applicable, acting as a product leadership reference within the organisation. • Prioritise initiatives based on impact, balancing short-term operational needs with long-term product strategy. • Continuously identify opportunities to improve product processes, operational efficiency, and delivery effectiveness.