Role Description We're looking for an AI Social Strategist to build Hootsuite's organic social presence with AI as the operating model from day one. Reporting to the Director, Marketing Channels & Distribution, you'll be embedded within the AEO team and own social as a system you continuously improve, not a list of tasks you execute. This role is open to remote applicants in Canada and USA (in Provinces/States where we can hire legally), unless you are near a commuting distance from our Toronto or Vancouver offices. In which case, there would be a hybrid component. What You'll Do: - Build and run an AI-first social system across Hootsuite Amplify and broader social channels (LinkedIn, X, Reddit, and Meta), using Claude, the Hootsuite MCP, and complementary tooling to automate the parts of the function that should not require a human. - Build reusable Claude skills and MCP-powered tools (brand-voice drafting, post analysis, listening synthesis, competitive briefs) so your work compounds instead of restarting every Monday. - Own social listening end-to-end using Talkwalker and complementary tools. Turn signal into weekly insights and quarterly content strategy, and build automated listening reports that go from raw data to interpreted insight without manual tagging. - Partner with the AEO team to monitor and grow Hootsuite's share of voice across AI answer surfaces (Brand Radar, third-party citations, creator content), while bridging social signal and AEO outcomes within the broader Brand Presence motion. - Develop social performance analysis as a system, not a manual report. Pair traditional engagement and reach metrics with AI-first KPIs (skills shipped, percentage of work automated, share of voice on AI surfaces, time-to-insight on listening). - Develop and ship innovative social programs across lead generation, employee advocacy through Amplify, executive thought leadership, and AI-native creative formats. - Treat your role as a system to continuously improve. Within six months, the bulk of recurring work should run through automated pipelines you've built, not manual execution. - Champion Hootsuite's internal AI tooling and MCP capabilities, providing structured feedback that shapes what we ship to customers. Qualifications - 5-8 years of experience in social media, content marketing, or brand strategy roles, with at least one role where you owned strategy not just execution. B2B SaaS experience strongly preferred. - Demonstrated experience building AI-augmented workflows. You've already shipped things using Claude, ChatGPT, custom GPTs, MCPs, n8n, Zapier with AI, or similar tooling, and can speak specifically to what you automated and the impact it had. - Proficiency with social media intelligence platforms (Hootsuite, Sprout, Brandwatch, Khoros) and social listening tools (Talkwalker, Brandwatch, Sprinklr). - Familiarity with AEO, SEO, or related brand-presence disciplines is a strong asset. - Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results. - Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems. - Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action. - Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding. - Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions. Who You Are - Solution seeker: You're focused on tackling new challenges, solving problems, and moving the business forward, and you don't wait to be asked. - Lifelong learner: You have a growth mindset, you're here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn't. - Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity. - Intentional collaborator: You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information. - Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result. - Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively. - Integrated thinker: You look beyond your role and responsibilities to understand how your team's work drives broader organizational goals. - Accountable owner: You take pride in the work you're responsible for with a mindset of ultimate accountability and reliability for the outcomes. - Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected. Salary Range - Canada Pay Range For This Role: $83,100 — $116,300 USD - US Pay Range For This Role: $78,400 — $109,800 USD Use of AI in Hiring Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and/or summarizing interview feedback. All final hiring decisions are made by human decision-makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.

Role Description Develop performance-driven creative strategies that drive engagement, conversions, and growth for our clients through data-led insights and strategic planning. Qualifications - Minimum 2 years of experience working within media buying/creative, ideally within an agency setting - Strong expertise in creative performance reporting and analysis, with deep understanding of key metrics - Proven experience briefing creatives across multiple platforms based on performance data and strategic insights - Demonstrated ability to conduct in-depth research with strong pattern recognition skills - Experience adopting and implementing creative systems and processes for scalable results Requirements - Excellent understanding of human psychology, sociology, and consumer behaviour - Strong knowledge of key storytelling creative metrics and how to optimise for performance - Ability to transform complex data into actionable creative strategies and clear briefing documents - Experience with creative testing methodologies and performance measurement frameworks - Self-starter mentality with the ability to motivate yourself and drive projects forward independently - Exceptional organisational skills with proven ability to manage multiple projects simultaneously while meeting all deadlines - Outstanding communication and writing skills for creating compelling briefs and strategic documents - Meticulous attention to detail ensuring all work meets the highest quality standards - Relentless drive to learn continuously and solve any creative challenge thrown your way Benefits - Competitive salary commensurate with experience - 28 days paid holiday plus bank holidays - Your birthday off (because creativity deserves celebration) - Access to £10,000 worth of training courses and professional development opportunities - Mentorship from highly experienced digital marketing and creative strategy experts - Fully remote work environment - Subsidised gym membership of up to £50 per month - Regular social events — quarterly team gatherings with diverse bonding activities - Collaborative, high-energy creative environment

• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.). • Participate in client meetings as Donut’s in-house creative expert for assigned accounts. • Advise external client teams on media best practices, strategies, and ideas. • Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner. • Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages. • Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development. • Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback. • Effectively brief and project manage assignments to team members within Asana and Slack. • Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines. • Develop processes to ensure cross-functional collaboration and intra-marketing team success.

• Develop creative concepts and campaign ideas that highlight the platform’s capabilities and benefits • Identify marketing angles that resonate with ecommerce sellers, creators, and online businesses • Collaborate with marketing teams to translate strategy into high-performing campaigns • Guide the development of short-form video content and social media campaigns • Help shape the brand voice and messaging across digital marketing channels • Collaborate with designers, editors, and content creators to develop marketing assets • Ensure creative output aligns with brand positioning and campaign objectives • Partner with growth marketing teams to test creative concepts and messaging angles • Analyze campaign performance and identify high-performing creative strategies • Continuously refine and optimize creative approaches based on insights and results