• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.). • Participate in client meetings as Donut’s in-house creative expert for assigned accounts. • Advise external client teams on media best practices, strategies, and ideas. • Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner. • Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages. • Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development. • Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback. • Effectively brief and project manage assignments to team members within Asana and Slack. • Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines. • Develop processes to ensure cross-functional collaboration and intra-marketing team success.

• Develop creative concepts and campaign ideas that highlight the platform’s capabilities and benefits • Identify marketing angles that resonate with ecommerce sellers, creators, and online businesses • Collaborate with marketing teams to translate strategy into high-performing campaigns • Guide the development of short-form video content and social media campaigns • Help shape the brand voice and messaging across digital marketing channels • Collaborate with designers, editors, and content creators to develop marketing assets • Ensure creative output aligns with brand positioning and campaign objectives • Partner with growth marketing teams to test creative concepts and messaging angles • Analyze campaign performance and identify high-performing creative strategies • Continuously refine and optimize creative approaches based on insights and results

• Hands-on Media Buying • Build, launch, and optimize campaigns end-to-end (Meta first; expand as needed) • Own targeting, pacing, testing structure, and optimization decisions • Diagnose performance with speed and clarity (what changed, why it changed, what to do next) • Creative Strategy + Briefing • Research audience motivations, objections, and “what makes them say yes” (reviews, Reddit, competitor ads, customer language, etc.) • Develop conversion-focused angles, hooks, messaging frameworks, and test plans • Write (or heavily guide) direct-response hooks, scripts, headlines, and ad copy across formats (static, video, UGC, advertorial) • Turn learnings into crisp, high-leverage creative briefs creators/designers/editors can execute quickly • Performance Narrative + Client Communication • Read key metrics (CPM, CTR, CVR, CPA/CPL, ROAS) and translate them into actionable insights • Communicate performance without jargon: “what happened, what it means, what we’re doing next” • Present insights and recommendations on client calls with confidence

Role Description We are looking for a talented ad creative strategist with a keen eye for detail and a passion for performance optimised content. - Develop Creative Strategies: Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms. - Ideate and Produce Concepts: Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts. Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks. - Test and Refine Creatives: Run structured creative sprints, analyze performance data, and refine strategies based on winning elements. Build a rulebook of proven concepts for consistent optimization. - Collaborate Across Teams: Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals. Foster a feedback-driven culture to improve creatives using Ads DNA insights. - Stay On Top of Trends: Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing. Qualifications - Proven Experience: Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms. - Analytical Skills: Ability to analyze creative performance data and turn insights into actionable creative strategies. - Collaborative Mindset: Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers. - Trend Awareness: In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques. - Strategic Thinking: Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates. Requirements - Proven Experience: Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms. - Analytical Skills: Ability to analyze creative performance data and turn insights into actionable creative strategies. - Collaborative Mindset: Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers. - Trend Awareness: In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques. - Strategic Thinking: Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates. Benefits - Work with a fast-growing creative agency and directly impact its success. - Flexible, remote-friendly opportunity tailored to your schedule. - Collaborate with a dynamic team and your expertise in a creative industry. - Paintgun is an equal opportunity employer. We do not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.