Not your average consulting professionals.
Marketing Analytics and Insights Developer
Location
California + 1 moreAll locations: California | Washington
Posted
6 days ago
Salary
$58 / hour
Seniority
Senior
Job Description
Marketing Analytics and Insights Developer
JeffreyM Consulting
• Collaborate with marketing stakeholders to understand their requirements and translate them into technical specifications. • Develop dashboard wireframes to align stakeholders on scope and functionality, displaying structure, layout, content hierarchy, navigation, interactions and use flow • Leveraging dashboard approved dashboard wireframes, build SAP Analytics Cloud stories and conduct analyses to identify trends and insights that support business decision-making. • Ensure data accuracy, integrity, and security in Marketing Intelligence solutions, managing testing, troubleshooting and Incident Response Management for owned dashboards. • Analyze data within the data warehouse and collaborate with data engineers to optimize solutions for performance. • Independently execute tasks, from ideation to delivery, proactively interacting with cross-functional teams to access necessary resources or data. • Develop and maintain team documentation for core reports, including marketing KPI definitions, data catalogues, and user guides. Be able to explain complex technical concepts in simple business terms.
Job Requirements
- Bachelor’s degree or equivalent experience required.
- Ability to think in the abstract and understand the intricacies of a complex system.
- Advanced SQL, SAP Analytics Cloud and Tableau proficiency experience required. Datasphere and Python experience a plus.
- Proficiently demonstrates ability to work with multiple and large datasets, ideally specific to customer journey and demand funnel analysis. Relational database experience preferred.
- Demonstrates in-depth knowledge of reporting objects (lead/contact, opportunity, account, etc.)
- Understanding of/familiarity with marketing demand funnel and attribution models
- Excellent written and verbal communication skills; must be able to simplify and explain complex ideas, processes, and data structures.
- Strong track record of cross-functional collaboration.
- Natural curiosity, and excitement to stay abreast with the latest marketing technology trends and best practices.
- Highly accountable with strong project management skills and an ability to meet critical deadlines.
- Experience conducting training to help users understand reports and metrics.
- Ability to work independently and as part of a team.
- Displays a passion for what you do and a drive to improve.
- Lifelong learner with interest in various tools like Salesforce, Marketo, Adobe Analytics, SAP Business Data Cloud, etc.
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