• Act as a key GTM Operations partner to the CX organization, developing strong subject matter expertise of processes, systems, data, and KPIs spanning Implementation, Customer Success, Managed Services, and Support teams • Partner closely with CX leadership to operationalize the customer journey, translating business priorities into scalable processes across onboarding, adoption, retention, and renewal motions • Support the identification of operational needs by analyzing workflows, performance data, and stakeholder input to surface gaps and opportunities • Serve as the “eyes and ears” of the CX organization within GTM Ops, proactively identifying opportunities for process optimization, automation, and improved operational effectiveness • Program manage CX operational initiatives end-to-end, tracking progress and driving accountability across timelines, dependencies, risks, and deliverables • Partner with cross-functional stakeholders across Marketing, Sales, Product, and Finance to align on requirements, coordinate execution, and ensure initiatives are successfully delivered and adopted • Prepare updates, summaries, and readouts to ensure visibility of updates and resolution of blockers across teams and leadership • Translate CX business needs into clear business and system requirements, ensuring alignment between CX stakeholders and GTM Ops systems teams • Partner with internal systems and infrastructure teams to support implementation of tools, automations, and workflows for the customer org • Support the evaluation, rollout and change management of CX technologies and its integration with CRM systems • Establish feedback loops to continuously improve CX operations by monitoring adoption and effectiveness of CX programs, tools, and processes • Analyze program performance and key metrics to identify trends, gaps, and opportunities to improve customer outcomes and operational efficiency • Leverage automation and AI to build and scale processes that improve productivity and efficacy of customer teams • Act as a liaison to Customer Success Enablement to inform training priorities, content, and delivery approaches based on operational insights

• Build, document, and optimize scalable operational systems • Turn ideas and strategy into actionable execution plans • Keep projects, deadlines, and team priorities organized and on track • Manage workflow coordination across the remote team • Serve as the primary operational point of contact within the business • Create accountability systems and ensure follow-through across departments • Perform quality assurance across operations and client experience • Track KPIs, operational metrics, and business performance • Identify bottlenecks and implement process improvements • Support scaling initiatives across sales, operations, and client delivery • Implement tools, automations, and tech solutions to improve efficiency • Help the founder stay focused on growth by owning day-to-day operations

• Provide hands-on leadership and support to property teams in daily operations • Guide property leaders in developing and executing short- and long-term performance strategies • Ensure consistent implementation of service standards and operational initiatives • Drive continuous improvement in guest satisfaction and team engagement while maximizing financial performance • Forecast revenue and cost trends, managing discretionary spending to optimize portfolio-wide cash flow • Achieve budgeted revenue targets, market share goals, and profitability benchmarks • Analyze financial and operational data to inform business decisions and adjust labor and cost structures • Identify opportunities for revenue growth and cost efficiency • Oversee HR functions including recruitment, onboarding, performance management, training, and employee relations

• Lead the execution of operational strategy for the Conserva Irrigation franchise system • Achieve business unit financial objectives and improve franchisee unit economics • Ensure alignment with Empower Brands’ strategic goals • Build infrastructure, talent, and accountability to drive sustainable system growth • Provide overall direction and guidance for system-wide operational activities • Drive improvements in franchisee performance, unit growth, and profitability • Oversee onboarding of new franchisees and ensure effective ramp through ongoing reinforcement • Monitor financial performance and ensure alignment with monthly and annual goals • Maintain strong knowledge of franchising and industry dynamics to evolve the business model • Hire, develop, and lead a high-performing team including Franchise Business Coaches and functional leaders.