• You, the Channel Lead for our SEO Division will oversee overall strategy on client accounts, and align the internal team on strategic direction and priorities. • Though you will not manage direct reports, you will have the ability to measure the efficacy of strategy (rankings, traffic, conversions) in business metrics (leads, revenue, lifetime value) and make decisions based on data for SEO & all Channels for your clients. • You will have the demonstrated ability to communicate the gravity of SEO findings (problems and solutions) to all client stakeholders, including c-level's with minimal SEO knowledge.

• Write SEO-optimized blog posts, guides, and landing page copy on topics related to gig work, side hustles, and remote earning • Conduct keyword research to identify high-opportunity topics • Optimize existing content for search performance — updating meta descriptions, headers, and internal links • Collaborate with the growth team to align content with campaign priorities • Maintain a consistent publishing cadence and meet editorial deadlines • Write for a real human audience — not just search bots • Track content performance and iterate based on what ranks and converts

• Develop and execute a global strategy spanning traditional SEO and Answer Engine Optimization (AEO). • Identify high-value niche queries for M&A professionals that may surface in both search and conversational AI interactions. • Lead an Authority & Entity Building program through digital PR, strategic partnerships, link building, and unlinked brand mentions. • Work with our content team to create and optimize content (web copy, articles, resources, FAQs) aligning with structured knowledge formats. • Partner with the Web Development Manager to deploy structured data markup and ensure site crawlers and LLM scrapers can access content effectively. • Conduct SEO and entity-based keyword research, mapping key topics, entities, and semantic signal opportunities across both search engines and LLM models. • Lead a localization strategy across priority markets, ensuring localization practices support regional organic growth and LLM relevancy. • Track and report on organic search performance, including demand, rankings, and LLM visibility metrics. • Collaborate with content marketers, digital, product marketing, and thought leadership teams. • Proactively test Datasite visibility within AI assistants.

• Manage end-to-end SEO across multiple clients or brands simultaneously • Strong in link building (priority) and advanced technical SEO • Comfortable handling 5–10 clients, switching between brands daily • Collaborate with copywriters, write or brief content when needed • Clear and confident communicator, working effectively in a remote setup aligned with Australian business hours • Implement SEO strategies across multiple brands • Align keyword intent and business goals • Conduct research, implementation, and provide recommendations • Manage assigned clients independently where required • Conduct in-depth technical SEO audits • Identify issues affecting website performance including crawlability and site speed • Ensure SEO best practices are applied across web development, UX, and content • Develop and execute backlink acquisition strategies • Identify high-quality link opportunities with publishers, partners, and media • Monitor backlink profiles • Analyze organic traffic trends, keyword rankings, and search visibility • Run A/B tests and experiments • Report insights and areas of opportunity