• Lead the Consumer Insights function and define the strategic roadmap for insights across brand, growth, and experience initiatives. • Establish best-in-class research standards, frameworks, and tools that elevate the quality, rigor, and impact of insights across the organization. • Ensure insights are integrated into key business decisions, helping teams translate consumer understanding into actionable strategies. • Define the long-term vision and operating model for Consumer Insights at AG1, ensuring insights capabilities scale alongside business growth and evolving organizational priorities. • Identify emerging global consumer, cultural, category, and market trends that inform strategic opportunities, innovation, and business planning. • Ensure consumer insights strategies appropriately reflect regional, cultural, and market-specific dynamics as AG1 continues to expand globally. • Drive alignment across cross-functional stakeholders on insights priorities, ensuring research investments are focused on the highest-impact business opportunities. • Serve as a trusted strategic advisor to senior leadership, translating complex consumer and market dynamics into clear business recommendations. • Lead all insights initiatives supporting brand strategy, brand performance tracking, and marketing effectiveness. • Own and evolve the brand tracking program to ensure it delivers actionable insights for marketing and growth teams. • Partner closely with Marketing and Growth teams to guide campaign development, messaging optimization, and audience strategy through consumer understanding. • Oversee all UX/UI research efforts to support product and digital experience improvements. • Ensure consumer insights inform design decisions, usability improvements, and customer journey optimization across digital platforms. • Collaborate with Product, Design, and Engineering teams to embed consumer-centered thinking into product development and experience design. • Guide consumer-centered product and experience strategy by translating behavioral, attitudinal, and usability insights into actionable recommendations. • Influence end-to-end customer journey improvements across digital and product experiences through deep understanding of consumer needs, friction points, and motivations. • Provide strategic oversight for New Product Development research initiatives. • Partner with Director, Integrated Marketing, who will continue to lead NPD research, to ensure alignment between innovation insights and broader consumer and brand strategies. • Support the prioritization and application of research that informs product innovation and concept development. • Build strong partnerships with Marketing, Growth, Product, and other cross-functional teams to ensure insights are trusted, credible, and embedded in decision-making. • Communicate insights clearly and effectively to senior leadership, helping drive alignment and strategic clarity. • Develop scalable research frameworks, tools, vendor strategies, and operational processes that enable efficient, high-quality insights generation across markets, audiences, and business initiatives. • Maintain organization and operational effectiveness within the insights function. • Mentor team members and foster a collaborative, high-performing insights culture.

• Own consultant influence and pipeline outcomes for your territory: Build and execute a territory plan that drives consistent consultant engagement and generates net-new, consultant-referred opportunities aligned to revenue goals. • Build deep relationships across top consulting and brokerage firms: Develop and expand senior relationships across priority firms and regional offices to establish preference for Sword and increase inclusion in evaluations and RFPs. • Map and grow office-level coverage: Identify and cultivate key stakeholders across each firm (practice leaders, subject matter experts, producers, and regional influencers) to create durable, multi-threaded relationships. • Enable consultants to confidently position Sword: Deliver clear, consultant-ready messaging through meetings, demos, lunch & learns, email campaigns, and other touchpoints so consultants can accurately and credibly recommend Sword to employers. • Partner with Sales and Customer Success to accelerate opportunities: Collaborate closely with Sales and CS to support active pursuits, align consultant strategies with account priorities, and ensure consistent messaging across the full buyer journey. • Drive consultant program participation and executive alignment: Strengthen Sword’s presence within consulting firm vendor programs and facilitate executive meetings to review market trends, wins, and joint growth opportunities. • Activate the market through events and strategic touchpoints: Plan and execute targeted events (office visits, executive sessions, regional gatherings) designed to deepen relationships and create pipeline, with clear goals and follow-through. • Maintain operational rigor and CRM discipline: Track relationship activity, influence, and outcomes in Salesforce (or similar CRM), maintain forecasting accuracy, and ensure clean attribution and data hygiene.

• Execute large, strategic transactions tailored to ShipBob’s operational and commercial needs. • Build and refine detailed cost and profit models from engineering designs and process-level staffing needs that support long-term Partner investment decisions. • Partner with across teams (Pricing, Forecasting, Operations, etc.) to monitor and maintain operator profitability, ensuring partner economics are sustainable and incentives are aligned with ShipBob’s growth objectives. • Execute strategic real estate transactions, bringing experience and comfort with novel economic structures tailored to ShipBob’s unique operational and commercial needs. • Design and champion creative economic frameworks—such as performance-based incentives, flexible lease structures, and revenue-sharing arrangements—that meet our dynamic and evolving business requirements. • Work closely with Legal, Finance, and Operations teams to structure partner agreements that protect ShipBob’s interests and enable operational excellence. • Partner cross-functionally with Topology, Engineering, and Forecasting teams to ensure real estate decisions are grounded in operational requirements and long-term network strategy. • Additional duties and responsibilities as necessary.

• SEO and content: Map the full keyword and topic landscape for our buyer set — compliance, trade, TPRM, export control, UFLPA, OFAC. Audit what we have. Build what's missing. Measure what moves. • LinkedIn organic: Sharpen it — editorial calendar, executive thought leadership, company page strategy, and employee amplification. • Social media: Focus effort where it compounds — and know the difference between a vanity metric and a demand signal. • Answer Engine Optimization (AEO): Develop and own our AEO strategy — structuring our content so Sayari surfaces when buyers ask ChatGPT, Perplexity, or Gemini about the risks we help them solve. • Measurement: Track what matters and report clearly, adjusting when the data says to.