The only unified platform for managing third‑party compliance, contracting, and spend.
Growth Operations Lead
Location
United Kingdom
Posted
61 days ago
Salary
0
Seniority
Senior
Job Description
Growth Operations Lead
Gatekeeper
• Own HubSpot as the operational backbone of marketing, including properties, lifecycle stages, workflows, lead scoring, routing, consent management, and documentation. • Develop and maintain marketing automation, segmentation, and campaign orchestration to support pipeline growth. • Ensure database health through ongoing deduplication, data normalisation, suppression management, and compliance with GDPR. • Maintain accurate lifecycle definitions, routing logic, and pipeline structures to ensure reporting and forecasting integrity. • Plan, build, launch, and optimise paid campaigns across platforms including LinkedIn Ads, Google Ads, Meta, YouTube pre-roll, and geo-targeted campaigns. • Monitor campaign performance and reconcile advertising spend with pipeline contribution and revenue outcomes. • Continuously test creative, messaging, audiences, and targeting strategies to improve conversion rates and reduce CAC. • Experiment with emerging advertising formats including LLM-driven or contextual placements as they evolve. • Own the operational health of the website including structure, metadata, crawlability, schema markup, redirects, and performance. • Manage GTM implementation, GA4 configuration, conversion tracking, and event instrumentation. • Ensure the website is optimised for both human buyers and AI-driven discovery through structured data and machine-readable content. • Build and deploy landing pages, nurture journeys, and AI-assisted email campaigns aligned to target personas and buying stages. • Manage email marketing execution including segmentation, deliverability optimisation, and campaign reporting. • Run A/B testing across landing pages, CTAs, subject lines, forms, and lead capture flows to continuously improve conversion. • Leverage AI tools for audience research, campaign ideation, and performance analysis. • Build and maintain dashboards to track funnel performance, campaign contribution, and conversion efficiency. • Continuously evaluate new AI tools and automation opportunities to improve campaign performance and operational efficiency.
Job Requirements
- Hands-on experience managing paid media campaigns across LinkedIn Ads, Google Ads, YouTube, and Meta.
- Strong experience owning and administering HubSpot including objects, lifecycle stages, lead scoring, workflows, routing logic, and consent management.
- Experience building and optimising landing pages, running email marketing campaigns, and executing A/B testing to improve conversion rates.
- Solid understanding of website technical fundamentals including GTM, GA4, metadata, schema markup, crawlability, and redirects.
- Strong analytical skills with the ability to measure funnel performance, identify conversion issues, and build performance dashboards.
- An AI-first mindset, with experience leveraging tools and automation to accelerate execution and improve marketing performance.
- Curious and analytical, with a habit of digging into data to uncover insights.
- Self-motivated with a strong sense of ownership and the ability to manage work independently.
- Experiment-driven and comfortable testing new ideas quickly and learning from results.
- Collaborative and able to build strong relationships across Marketing, Product, Sales, Customer Success, and RevOps.
- Comfortable working in a fast-paced, high-growth SaaS environment.
- Nice to Have: Experience with enrichment or personalisation tooling such as Clay or similar account intelligence platforms.
- Familiarity with how AI agents and LLMs consume web content and the role of structured data in discoverability.
- Experience working in B2B SaaS targeting mid-market or enterprise buyers.
Benefits
- 100% remote working: no offices and no commute
- Generous paid vacation allowance
- Comprehensive benefits package including:
- Private Medical & Dental cover** GRSP matching (Canada) / Pension contributions (UK)** Employee Assistance Program
- Learning & Development opportunities for lifelong learners
- Technology: we provide everything you need to do your best work
- Gatekeeper for Good: Match funding to support non-profit organisations in your local community
- Gatekeeper retreats
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Growth Operations Lead
GatekeeperThe only unified platform for managing third‑party compliance, contracting, and spend.
Role Description The Growth Operations Lead sits at the centre of Gatekeeper’s demand generation engine, owning campaign execution, marketing operations, and website performance. This is a highly hands-on role focused on building, launching, and optimising campaigns while ensuring our marketing infrastructure — particularly HubSpot — is structured, automated, and operating effectively. Working closely with the Head of Growth, RevOps, Product, and the wider Marketing team, you will ensure every lead is accurately captured, scored, routed, and tracked throughout the funnel. This role requires an AI-first mindset, where automation, tooling, and data-driven experimentation are prioritised to maximise efficiency and performance. Your success will ultimately be measured by your contribution to qualified pipeline generation, funnel efficiency, and the accuracy of marketing data and attribution. Key Responsibilities - Marketing Operations & HubSpot Management - Own HubSpot as the operational backbone of marketing, including properties, lifecycle stages, workflows, lead scoring, routing, consent management, and documentation. - Develop and maintain marketing automation, segmentation, and campaign orchestration to support pipeline growth. - Ensure database health through ongoing deduplication, data normalisation, suppression management, and compliance with GDPR. - Maintain accurate lifecycle definitions, routing logic, and pipeline structures to ensure reporting and forecasting integrity. - Paid Media & Campaign Execution - Plan, build, launch, and optimise paid campaigns across platforms including LinkedIn Ads, Google Ads, Meta, YouTube pre-roll, and geo-targeted campaigns. - Monitor campaign performance and reconcile advertising spend with pipeline contribution and revenue outcomes. - Continuously test creative, messaging, audiences, and targeting strategies to improve conversion rates and reduce CAC. - Experiment with emerging advertising formats including LLM-driven or contextual placements as they evolve. - Website Performance & Technical Marketing - Own the operational health of the website including structure, metadata, crawlability, schema markup, redirects, and performance. - Manage GTM implementation, GA4 configuration, conversion tracking, and event instrumentation. - Ensure the website is optimised for both human buyers and AI-driven discovery through structured data and machine-readable content. - Campaign Deployment & Email Marketing - Build and deploy landing pages, nurture journeys, and AI-assisted email campaigns aligned to target personas and buying stages. - Manage email marketing execution including segmentation, deliverability optimisation, and campaign reporting. - Run A/B testing across landing pages, CTAs, subject lines, forms, and lead capture flows to continuously improve conversion. - Experimentation, Reporting & AI Enablement - Leverage AI tools for audience research, campaign ideation, and performance analysis. - Build and maintain dashboards to track funnel performance, campaign contribution, and conversion efficiency. - Continuously evaluate new AI tools and automation opportunities to improve campaign performance and operational efficiency. Qualifications - Hands-on experience managing paid media campaigns across LinkedIn Ads, Google Ads, YouTube, and Meta. - Strong experience owning and administering HubSpot including objects, lifecycle stages, lead scoring, workflows, routing logic, and consent management. - Experience building and optimising landing pages, running email marketing campaigns, and executing A/B testing to improve conversion rates. - Solid understanding of website technical fundamentals including GTM, GA4, metadata, schema markup, crawlability, and redirects. - Strong analytical skills with the ability to measure funnel performance, identify conversion issues, and build performance dashboards. - An AI-first mindset, with experience leveraging tools and automation to accelerate execution and improve marketing performance. Personal Attributes - Curious and analytical, with a habit of digging into data to uncover insights. - Self-motivated with a strong sense of ownership and the ability to manage work independently. - Experiment-driven and comfortable testing new ideas quickly and learning from results. - Collaborative and able to build strong relationships across Marketing, Product, Sales, Customer Success, and RevOps. - Comfortable working in a fast-paced, high-growth SaaS environment. Nice to Have - Experience with enrichment or personalisation tooling such as Clay or similar account intelligence platforms. - Familiarity with how AI agents and LLMs consume web content and the role of structured data in discoverability. - Experience working in B2B SaaS targeting mid-market or enterprise buyers. Benefits - 100% remote working: no offices and no commute. - Generous paid vacation allowance. - Comprehensive benefits package including: - Private Medical & Dental cover. - GRSP matching (Canada) / Pension contributions (UK). - Employee Assistance Program. - Learning & Development opportunities for lifelong learners. - Technology: we provide everything you need to do your best work. - Gatekeeper for Good: Match funding to support non-profit organisations in your local community. - Gatekeeper retreats. Company Description Gatekeeper offers a diverse and multicultural working environment, currently spanning 15 countries. We respect each other’s differences and welcome candidates from all backgrounds. We live by our company vision and values. If these resonate with you, we would love to hear from you. Apply now to join Gatekeeper on our exciting journey of growth and innovation.
Field Operations Coordinator
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