• Optimising digital journeys — improving conversion performance and ensuring content is accurate, engaging and aligned with business needs. • Analysing user behaviour using tools such as Google Analytics and Hotjar to uncover insights and opportunities. • Designing and testing improvements that enhance customer experience and drive measurable performance uplift. • Publishing and maintaining CMS content to maximise SEO and accessibility performance. • Collaborating with specialists across the business and with external agencies to deliver technical and experiential enhancements. • Reporting on performance to keep optimisation and journey quality front and centre. • Supporting the Digital Content & Optimisation Manager with the wider optimisation roadmap, content management and digital strategy. • Contributing to email and SMS activity when needed.

• Oversee the daily execution and optimization of Sundance Collabs digital products. • Serve as a key liaison across Sundance Collab, supporting team operations, contractor coordination, content management, and technical workflows. • Ensure continuity of operations during a period of organizational planning. • Manage institutional records and organization for all activity on Sundance Collab, including overseeing the Video Library. • Manage daily operations for digital event delivery (courses, webinars, master classes), and oversee post-production activities for self-paced courses. • Ensure products are delivered to spec and that technical support staff are trained on new processes. • Administer and maintain Sundance Collab platform content and operational workflows including QA/testing support and coordination with developers on issue resolution and feature rollouts. • Conduct routine reporting and assessments of digital projects. • Manage the process for setting up instructor contracts and processing invoices for payment, ensuring all administrative back-end tasks are completed on time. • Drive the implementation of scalable support systems, including automation and knowledge base development, to improve response efficiency. • Identify opportunities for workflow optimization, automation, and operational efficiency improvements across Collab systems and processes. • Support the platforms digital analytics strategy by tracking performance indicators and preparing department update decks. • Support the Marketing team with various related duties.

• Develop content throughout funnel – from high-level media and analyst targeted thought leadership to sales materials – and align marketing messaging and creative executions to business objectives. • Power sales success with compelling sales materials. • Find data nuggets to build stories. • Improve measurable results with modern SEO/AEO strategies and digital engagement; use reporting tools to evaluate content performance and make recommendations for future action. • Work with cross-department and cross-function teams, using strong communication skills.

• Own narrative development from concept through final video and visual content • Identify and shape compelling stories across teams, customers, and missions • Maintain consistent brand voice while adapting tone across Personal, Defense, and Response • Produce, shoot, and edit short- and mid-form video content as the primary output • Capture supporting photography when needed to strengthen storytelling • Document flight operations, engineering, customer demos, missions, and major milestones • Travel to aerospace, defense, and public safety environments to capture real-world content • Work confidently with technical, operational, and executive stakeholders • Bring a documentarian mindset to sensitive, credibility-driven environments