• Plan and execute influencer marketing campaigns from briefing to post-campaign reporting • Translate client objectives into effective influencer strategies and creator selections • Manage campaign timelines, budgets, and deliverables to ensure smooth execution • Research, identify, and onboard relevant influencers across platforms (Instagram, TikTok, YouTube, etc.) • Build and maintain strong relationships with influencers, creators, and talent agencies • Negotiate fees, deliverables, timelines, and usage rights • Coordinate content briefs, approvals, and posting schedules • Ensure influencer content aligns with brand guidelines, messaging, and platform best practices • Monitor content performance and flag optimization opportunities • Track campaign KPIs including reach, engagement, impressions, and conversions • Prepare post-campaign reports with insights and recommendations • Support performance analysis in collaboration with social and performance teams • Work closely with Social Media, Content, Creative, and Performance teams • Support pitches and proposals with influencer insights and costing • Mentor and guide junior influencer executives and coordinators

• Execute the local influencer plan and maintain a steady creator pipeline across relevant creator tiers • Proactively search, contact, and onboard new creators aligned with Vilgain’s target audience and brand positioning • Negotiate collaboration terms (deliverables, fees, basic usage rights) and ensure clear agreements and timelines • Manage and optimize the affiliate/discount code program • Build and maintain strong relationships with creators and ensure smooth communication and follow-up • Coordinate influencer activities with the local marketing calendar and product priorities • Track results and maintain simple performance reporting • Organize smaller local activations/events together with creators and local partners • Coordinate video shoots/recordings with creators

• Oversee post-sale community campaign strategy and execution on digital, experiential, and sampling programs, working closely on first-to-market and VIP brand partnerships in coordination with Community Leadership • Strategize, review and approve campaign briefs, materials and guidelines for influencers (including timelines, messaging, and requirements for their scope of work) based on client guidelines • Oversee the creation, execution, and vetting of influencer applications, approving target influencers for projects, and conducting outreach and follow-ups as needed • Serve as a main point of contact for influencers who participate in campaigns as needed • Set and manage community compensation budgets and advise team members on fee negotiation as needed during execution, working cross-departmentally to ensure all influencer compensation is processed properly • Create and review community campaign agreements, working cross-departmentally to ensure all legal requirements are met • Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients, providing best-in-class community marketing counsel specific to brand, target, consumer and marketing objectives as needed • Support Community Leadership during the proposal phase of community marketing campaigns, providing key insights, thought starters, and industry expertise to help us win business • Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners • Report and leverage data and analytics to optimize and continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate campaign information • Help strategize and implement community programming, resources and initiatives relating to community marketing and campaign performance as led by the Community Management team, may include speaking opportunities

• Driving client relationships by serving as the primary day-to-day contact to fulfill their needs relating to influencer marketing opportunities • Supporting the development of influencer strategies across multiple clients and categories • Owning the development and presentation of influencer strategies based on client needs and inputs • Assisting in forecasting potential impact of influencer campaigns / KPIs and communicating how it can impact clients’ businesses • Reviewing and developing creative angles and messaging shared with influencers to ensure a successful campaign • Managing one or more junior team members and ensuring their success by providing the tools and support they need to meet their goals • Acting as resource to build growth plans for your team • Developing contractual language to ensure protection of the company and our partners • Working with Dentsu Legal to settle contract amendments while ensuring on-time delivery of content under each agreement • Supporting your team with influencer negotiations and contracting with talent and their representatives • Making recommendations for campaign content and optimization throughout projects • Reviewing and approving influencer invoices and following a set process for invoice management • Ensuring compliance across the team with required client and FTC guidelines • Being responsible for overall quality control for all client-facing deliverables • Managing and presenting back progress against overall client revenue goals • Troubleshooting issues with processes and tools and suggesting ways to improve them • Proactively recommending opportunities to current clients in an effort to grow business with them organically • Building bridges between your team and colleagues across Dentsu to ensure our best work • Overseeing data analysis and interpreting results • Participating in new business pitches upon request