Chain Reaction

• Manage day-to-day community engagement across all social media platforms, including comments, direct messages, and mentions. • Respond to high volumes of community interactions in a timely, professional, and brand-aligned manner, ensuring consistency in tone of voice. • Plan, schedule, and publish content across multiple social media platforms, ensuring posts go live accurately and in line with the content calendar. • Monitor brand conversations, sentiment, and industry trends using social listening tools such as Brandwatch, Sprinklr, Meltwater, or similar platforms. • Identify audience insights, recurring themes, and engagement patterns, and translate them into actionable recommendations for content and strategy teams. • Prepare and deliver structured performance reporting on a weekly, monthly, quarterly, and annual basis, covering community engagement, sentiment analysis, and key trends. • Escalate sensitive, high-risk, or reputational issues to relevant internal stakeholders in a timely and controlled manner.

Key Responsibilities - Manage day-to-day community engagement across all social media platforms, including comments, direct messages, and mentions. - Respond to high volumes of community interactions in a timely, professional, and brand-aligned manner, ensuring consistency in tone of voice. - Plan, schedule, and publish content across multiple social media platforms, ensuring posts go live accurately and in line with the content calendar. - Monitor brand conversations, sentiment, and industry trends using social listening tools such as Brandwatch, Sprinklr, Meltwater, or similar platforms. - Identify audience insights, recurring themes, and engagement patterns, and translate them into actionable recommendations for content and strategy teams. - Prepare and deliver structured performance reporting on a weekly, monthly, quarterly, and annual basis, covering community engagement, sentiment analysis, and key trends. - Escalate sensitive, high-risk, or reputational issues to relevant internal stakeholders in a timely and controlled manner.

• Plan and execute influencer marketing campaigns from briefing to post-campaign reporting • Translate client objectives into effective influencer strategies and creator selections • Manage campaign timelines, budgets, and deliverables to ensure smooth execution • Research, identify, and onboard relevant influencers across platforms (Instagram, TikTok, YouTube, etc.) • Build and maintain strong relationships with influencers, creators, and talent agencies • Negotiate fees, deliverables, timelines, and usage rights • Coordinate content briefs, approvals, and posting schedules • Ensure influencer content aligns with brand guidelines, messaging, and platform best practices • Monitor content performance and flag optimization opportunities • Track campaign KPIs including reach, engagement, impressions, and conversions • Prepare post-campaign reports with insights and recommendations • Support performance analysis in collaboration with social and performance teams • Work closely with Social Media, Content, Creative, and Performance teams • Support pitches and proposals with influencer insights and costing • Mentor and guide junior influencer executives and coordinators