• Develop and execute innovative marketing strategy for Sentient • Lead the marketing team and drive brand awareness • Collaborate with product and engineering teams • Analyze market trends and user feedback

• Develop and execute comprehensive marketing and communication plans aligned with the firm’s strategic and business development objectives. • Lead and inspire a high-performing team, fostering collaboration and accountability. • Develop, implement, and maintain firmwide brand guidelines and ensure consistency across all channels. • Oversee the creation and production of marketing materials (digital and print), including brochures, practice descriptions, attorney biographies, pitch materials, and client presentations. • Collaborate on client targeting, cross-selling initiatives, and relationship expansion strategies. • Evaluate and support sponsorships, conferences, and events to maximize visibility and ROI. • Oversee digital marketing strategy, including website, social media, email marketing, and online campaigns. • Direct content strategy, including thought leadership, PR initiatives, webinar, and podcast production. • Oversee event planning, execution, and follow-up. • Oversee firm’s travel program. • Collaborate on internal communications including firm updates and newsletters and other employee engagement. • Ensure ongoing optimization of marketing technology platforms and tools. • Manage integrated marketing campaigns to drive engagement and brand awareness. • Manage budgets, resources, and third-party vendor relationships. • Oversee updates and content management for the firm’s website and intranet. • Track, analyze, and report on marketing metrics, including ROI and KPIs. • Support rankings, awards submissions, and directory listings. • Serve as a key liaison between marketing, business development, attorneys, and firm leadership. • Monitor market trends, competitor activity, and client needs to inform ongoing strategy and opportunities for growth. • Ensure all marketing and communications activities are compliant with legal industry and ethics rules and standards.

• Define the overall marketing strategy across our portfolio of subscription-based mobile products • Own and optimize product-wide CPA at scale • Scale acquisition through continuous experimentation • Oversee marketing performance tracking end-to-end • Lead, mentor, and grow the UA and Creative Production teams • Improve marketing processes and methodologies across teams

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com . What you'll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder. What you'll be responsible for: Circle is seeking a Marketing Director based in UAE, to serve as the primary marketing partner to the Managing Director for the region. This role will support the execution of Circle's end-to-end commercial strategy across MENA, translating regional priorities into clear, effective go-to-market programs that drive growth, adoption, and market expansion across key markets. The ideal candidate is a senior, regionally experienced marketer with a strong understanding of MENA market dynamics and the ability to operate across strategy and execution. This individual will work closely with the Managing Director and leaders across the company to ensure strong GTM execution, consistent market positioning, and effective activation of Circle's priorities in the region. Success in this role requires sound judgment, strong cross-functional collaboration, and the ability to adapt global strategies to local market realities in a complex, regulated environment. What you'll work on: - Acting as the primary marketing partner to the Managing Director, Middle East, translating regional commercial priorities into actionable marketing plans. - Driving the planning and coordination of regional go-to-market initiatives that support customer acquisition, pipeline growth, and market expansion across MENA. - Developing and localizing GTM strategies, messaging, and programs in alignment with global marketing frameworks and regional market requirements. - Partnering closely with Business Development, Sales, and Revenue leaders to ensure marketing efforts support end-to-end commercial objectives. - Coordinating cross-functionally with global teams including product marketing, communications, content, creative, marketing operations, and legal to enable cohesive regional execution. - Supporting field marketing team by aligning regional priorities, messaging, and GTM programs with local market execution. - Supporting partner and ecosystem marketing initiatives across MENA, ensuring alignment with regional GTM strategy and commercial objectives. - Supporting regional event strategy and execution, including industry conferences, executive engagements, government and regulatory forums, and Circle-hosted programs, in coordination with field and events teams. - Owning regional marketing planning, calendars, and prioritization, ensuring alignment across campaigns, events, partnerships, and leadership initiatives. - Ensuring regional marketing programs comply with local regulatory, legal, and brand requirements, in close partnership with legal and compliance teams. - Tracking, analyzing, and reporting on marketing performance against regional business and GTM objectives, using insights to inform optimization. - Managing regional marketing budgets, forecasts, and spend, ensuring disciplined allocation and transparency. What you'll bring to Circle: Core Requirements: - 12+ years of experience in marketing, with demonstrated ownership of regional or multi-market marketing initiatives, preferably across MENA. - Proven experience supporting senior regional leaders or general managers and translating commercial strategy into executable go-to-market programs. - Strong understanding of MENA market dynamics, including regulatory, cultural, and commercial differences across key markets. - Experience developing and localizing GTM strategies, messaging, and programs in partnership with global marketing and product teams. - Demonstrated ability to collaborate effectively with Sales, Business Development, Revenue, and cross-functional stakeholders to support pipeline and growth objectives. - Experience working in highly cross-functional, global organizations with distributed teams. - Strong program and stakeholder management skills, with the ability to coordinate complex initiatives without direct ownership of all executional teams. - Data-driven mindset with experience defining KPIs, measuring marketing impact, and using insights to inform optimization and prioritization. - Experience managing marketing budgets, forecasts, and spend in partnership with finance teams. - Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align teams around shared objectives. - Familiarity with generative AI models (ChatGPT, Gemini, etc.) and prompt development Preferred Requirements: - Familiarity with crypto, blockchain, or emerging digital asset regulatory environments. - Comfort working in fast-paced, ambiguous environments with evolving global requirements. - Experience/familiarity with Slack, Apple MacOS and GSuite. Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs. #LI-Remote