• Move fast and set the pace, Zenity is building category leadership in real time and this function can't lag behind the market or the product. • Define the category story in close partnership with the CTO and Product team. • Oversee product launch strategy and cross-functional GTM coordination. • Ensure the field is equipped to execute the narrative: sales decks, battlecards, competitive positioning, and solution briefs. • Define the narrative and messaging strategy for Zenity's partner ecosystem across technology, channel, and strategic alliance types. • Ensure the partner marketing motion, enablement, joint GTM plays, and co-sell content is built and running. • Ensure partners can clearly and consistently articulate Zenity's value. • Set the strategic direction for independent research that uncovers what the market doesn't know yet and feeds signals directly back into the product roadmap. • Define how Labs findings are positioned in context of the product and market, whether they reinforce product direction or stake out territory ahead of it. • Ensure Labs research reaches the right audiences and shapes how the market thinks about the category.

• Patient & Administrative Support • Manual data entry into EHR systems (evaluation & treatment documentation) • Manage patient appointment scheduling and calendar coordination • Handle follow-ups for cancellations, rescheduling, and patient updates • Maintain accurate and up-to-date patient records • CRM & Workflow Management • Support scheduling workflows using GoHighLevel CRM • Assist in managing patient communication pipelines through CRM systems • Ensure proper tracking of patient interactions and appointment flow • Digital & Marketing Support • Assist with patient communication coming through ads and social media platforms • Support coordination of inquiries from digital marketing campaigns • Assist with light social media and digital engagement tasks as needed

• Manage and mentor a team of marketers to deliver high quality marketing campaigns • Lead go-to-market marketing initiatives for new products • Develop GTM plans and oversee launches that drive strong initial user acquisition and continued revenue growth • Partner with cross-functional teams to ensure the delivery of holistic and measurable marketing plans • Develop and oversee processes for seamless delivery of integrated marketing activities • Be a hands-on marketer as needed • Manage day-to-day execution of marketing initiatives

• Develop and optimize lifecycle marketing campaigns across Email, SMS, Push Notifications, and CRM channels. • Build and scale user-generated content (UGC) campaigns across TikTok, Instagram, YouTube Shorts, and Snapchat. • Identify high-performing creators and influencers for amplification and co-creation partnerships. • Manage paid acquisition campaigns across platforms such as TikTok, Meta, Google, Unity Ads, and Apple Search Ads. • Continuously test and optimize creative hooks, messaging, targeting, and conversion funnels. • Lead day-to-day execution of integrated marketing campaigns across organic, paid, influencer, and community channels. • Own and maintain the marketing and launch calendar aligned with product milestones and seasonal events. • Coordinate app store updates, feature launches, content drops, and community activations. • Translate product updates into compelling user-facing campaigns and narratives. • Track and analyze key growth KPIs including CPI / CPA, CAC vs. LTV, ROAS, Retention & churn, and Funnel conversion metrics. • Build dashboards and reporting systems using analytics and visualization tools. • Run A/B tests across creatives, messaging, and acquisition channels. • Deliver weekly performance insights and strategic recommendations to leadership. • Lead the short-form content and creator pipeline. • Coordinate content sprints around viral trends, gameplay moments, and feature releases. • Manage Discord and community engagement initiatives. • Drive ambassador and creator engagement programs to strengthen community retention and brand awareness. • Work closely with Product, Creative, Growth, and Operations teams to align marketing initiatives with product development. • Attend product/design syncs to stay informed on upcoming features and roadmap direction. • Lead GTM meetings and coordinate execution across multiple stakeholders. • Build scalable playbooks and marketing systems that can be handed off to junior team members as the organization grows.