• Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints • Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys • Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization • Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns • Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels • Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn • Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools

• Simplify complex NGS technical concepts into clear and engaging content • Support planning, production, and implementation of marketing activities • Develop content for product launch and positioning • Create long form articles, video scripts, infographics, advertisements, emails, newsletters • Draft and edit press releases, blogs, and social posts • Research target audience to produce compelling content • Maintain understanding of Watchmaker’s product offerings • Identify industry events and trade shows for brand exposure

• Design digital assets including pitch decks (Google Slides & PPTX), 1-page summaries (PDF), and potentially some explainer videos, ebooks, social media creatives, visual support for blogs and articles, logos, presentations etc. for external use. • Oversee all design projects, from conception to delivery • Understanding the brief from commercial strategy and marketing teams (internal stakeholder) and providing design solutions • Creating design options for review by internal stakeholder • Explaining design concepts and ideas and convincing internal stakeholders • Creating exciting and high impact visual assets and delivering within agreed deadlines • Review and approve design developed by design contractors (if needed), ensuring that deliverables address marketing goals and challenges effectively • Finalizing designs and adapting as per requirement across multiple promotion channels • Assist with global design/brand team for implementation of global design projects • Maintain brand consistency throughout all our marketing projects • Coordinating with marketing stakeholders for adapting legacy creatives when required • Deliver finalized design assets to other internal teams for HTML, animation, and website implementation • Constantly looking at pushing the boundaries and providing innovative creative solutions that would improve engagement with readers.

• Design digital assets including pitch decks (Google Slides & PPTX), 1-page summaries (PDF), and potentially some explainer videos, ebooks, social media creatives, visual support for blogs and articles, logos, presentations etc. for external use. • Oversee all design projects, from conception to delivery • Understanding the brief from commercial strategy and marketing teams (internal stakeholder) and providing design solutions • Creating design options for review by internal stakeholder • Explaining design concepts and ideas and convincing internal stakeholders • Creating exciting and high impact visual assets and delivering within agreed deadlines • Review and approve design developed by design contractors (if needed), ensuring that deliverables address marketing goals and challenges effectively • Finalizing designs and adapting as per requirement across multiple promotion channels • Assist with global design /brand team for implementation of global design projects • Maintain brand consistency throughout all our marketing projects • Coordinating with marketing stakeholders for adapting legacy creatives when required • Deliver finalized design assets to other internal teams for HTML, animation, and website implementation • Innovation & Continuous improvement : Constantly looking at pushing the boundaries and providing innovative creative solutions that would improve engagement with readers.