• Manage and mentor a team of marketers to deliver high quality marketing campaigns • Lead go-to-market marketing initiatives for new products • Develop GTM plans and oversee launches that drive strong initial user acquisition and continued revenue growth • Partner with cross-functional teams to ensure the delivery of holistic and measurable marketing plans • Develop and oversee processes for seamless delivery of integrated marketing activities • Be a hands-on marketer as needed • Manage day-to-day execution of marketing initiatives

• Develop and optimize lifecycle marketing campaigns across Email, SMS, Push Notifications, and CRM channels. • Build and scale user-generated content (UGC) campaigns across TikTok, Instagram, YouTube Shorts, and Snapchat. • Identify high-performing creators and influencers for amplification and co-creation partnerships. • Manage paid acquisition campaigns across platforms such as TikTok, Meta, Google, Unity Ads, and Apple Search Ads. • Continuously test and optimize creative hooks, messaging, targeting, and conversion funnels. • Lead day-to-day execution of integrated marketing campaigns across organic, paid, influencer, and community channels. • Own and maintain the marketing and launch calendar aligned with product milestones and seasonal events. • Coordinate app store updates, feature launches, content drops, and community activations. • Translate product updates into compelling user-facing campaigns and narratives. • Track and analyze key growth KPIs including CPI / CPA, CAC vs. LTV, ROAS, Retention & churn, and Funnel conversion metrics. • Build dashboards and reporting systems using analytics and visualization tools. • Run A/B tests across creatives, messaging, and acquisition channels. • Deliver weekly performance insights and strategic recommendations to leadership. • Lead the short-form content and creator pipeline. • Coordinate content sprints around viral trends, gameplay moments, and feature releases. • Manage Discord and community engagement initiatives. • Drive ambassador and creator engagement programs to strengthen community retention and brand awareness. • Work closely with Product, Creative, Growth, and Operations teams to align marketing initiatives with product development. • Attend product/design syncs to stay informed on upcoming features and roadmap direction. • Lead GTM meetings and coordinate execution across multiple stakeholders. • Build scalable playbooks and marketing systems that can be handed off to junior team members as the organization grows.

• Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints • Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys • Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization • Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns • Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels • Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn • Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools

• Simplify complex NGS technical concepts into clear and engaging content • Support planning, production, and implementation of marketing activities • Develop content for product launch and positioning • Create long form articles, video scripts, infographics, advertisements, emails, newsletters • Draft and edit press releases, blogs, and social posts • Research target audience to produce compelling content • Maintain understanding of Watchmaker’s product offerings • Identify industry events and trade shows for brand exposure