• Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch, with special attention to how client’s sales and marketing teams need to collaborate • Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science • Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators • Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs • Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts • Build custom multi channel reports and implement reporting processes that capture key insights, and define account success, while also identifying opportunities for continued improvements in efficiency, effectiveness, and impact of the complex, consumer-centric marketing strategies • Maintain data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc), and creating standards if they do not exist • Participate in campaign planning to develop and maintain all project aspects, including timelines/schedules, budget, progress/status reports, and messaging/copy if needed. • Identify customer segments for targeted marketing programs and plan consumer loyalty and engagement programs to deliver ROI-positive results • Identify and mitigate risk, specifically how CRM changes may impact reporting and other processes; support account manager in managing client expectations, and ensuring client-delivery alignment between requirements and downstream deliverables. • Craft service narratives to communicate what we are building in service of our client’s mission, the outcomes we deliver to our customers, and the continued value Logical Media Group can provide to increase client success • Assist Account Management and Director of Growth with creating clear business cases for new engagement opportunities, and get buy-in from key clients and stakeholders • Articulate business and functional requirements of CRM, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders

Role Description NILO® is one of the fastest growing Beverage Brands in the US. We are looking for a creative and results-driven Influencer & Paid Media Specialist to support the growth of our digital presence and online sales across the US market. This role combines influencer marketing, paid media management, and content planning to help expand brand awareness, engagement, and e-commerce performance. The ideal candidate is highly proactive, understands social media trends, knows how to work with influencers and creators, and has experience managing Meta and TikTok Ads campaigns. This person should also feel comfortable collaborating closely with our Brand Designer to help organize and plan social media content strategies. Responsibilities - Influencer Marketing - Identify, research, and contact influencers aligned with the brand across different niches and audiences - Build and maintain long-term relationships with creators and influencers - Negotiate collaborations, partnerships, barter deals, and paid campaigns - Coordinate deliverables, timelines, and campaign expectations with influencers - Review influencer content before publishing to ensure alignment with brand guidelines - Maintain and organize an influencer database with active and potential collaborators - Paid Media - Create, launch, and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads - Monitor campaign performance and adjust targeting, creatives, and budgets when needed - Track campaign metrics and identify opportunities to improve engagement, reach, and conversions - Support online shop growth through paid advertising strategies - Content Planning & Strategy - Work closely with the Brand Designer to help organize and plan social media content - Bring creative ideas for reels, TikToks, campaigns, and trending content - Help structure monthly content plans aligned with the brand strategy - Stay updated on TikTok, Instagram, and digital trends relevant to the wellness/beverage industry - Write briefs, content ideas, captions, and creative direction for campaigns and videos - Reporting & Insights - Provide biweekly and monthly reports with campaign and social media performance - Analyze content and ad performance to support marketing decisions - Share recommendations and growth opportunities based on data and results Qualifications - 3+ years of experience in influencer marketing, paid media, digital marketing, or similar roles - Experience managing Meta Ads and/or TikTok Ads campaigns - Experience coordinating influencers, creators, or UGC collaborations - Strong understanding of Instagram, TikTok, and social media trends - Ability to think creatively while also understanding performance metrics and growth strategies - Experience planning social media content calendars or campaign strategies - Strong communication and negotiation skills - Comfortable working independently in a remote environment - Intermediate to advanced English required - Experience working with US-based brands or audiences is a strong plus - Experience in wellness, beverage, CPG, fitness, or lifestyle brands is a plus Benefits - Superior than average compensation - Paid time off and holidays - Top level training and personal growth

Title: Sr. Digital Experience Developer Location: USA, Remote Job ID P1-5424787-1 Job Description: It All Starts with Our People As the leader in automotive preventive maintenance, Valvoline has a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver Quick, Easy, Trusted service across all our stores – every day. We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility. If you're hungry to drive change and seek a dynamic, collaborative environment that fuels both personal and professional growth, you've found your place with us. Our highest priority is creating a welcoming workplace with team members from a wide variety of diverse backgrounds and experiences. How You’ll Make a Difference Valvoline has a rewarding opportunity for a Sr. Digital Experience Developer. In this role, you will collaborate with cross-functional teams that include business analysts, product owners, designers, other developers, and leaders to discover required technical features translated from business functionality. You will be responsible for customer-facing applications (.com and mobile applications) as well as other web platforms. You will lead by example to ensure that the team writes clean, maintainable, secure, and documented code that adheres to our standards and best practices. You will need extensive knowledge of different mobile development approaches (native, hybrid and write-once-run-anywhere platforms). - Partner with Digital Product and business leaders on the roadmap of prioritized work. - Design solutions, both backend and frontend, to meet business needs. - Mentor and guide team of developers in the delivery of tech that meets business requirements. - Engage in hands-on development work for POCs (proof of concepts) or more difficult assignments. - Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion. What You’ll Need to Succeed - Bachelor’s Degree (or higher) in an IT related field preferred, or relevant work experience - Minimum of 5 years of experience with: iOS development Android development Popular JavaScript framework (Angular or React, prefer Angular) What other experiences make you stand out Ionic React Native Optimizely (.NET) AWS Java Spring - Must be authorized to work in the U.S. We Take Care of the WHOLE You - Health insurance plans (medical, dental, vision) - HSA and flexible spending accounts - 401(k) - Incentive opportunity* - Life insurance - Short and long-term disability insurance - Paid vacation and holidays* - Employee Assistance Program - Valvoline Instant Oil Change discounts - Tuition reimbursement* - Adoption assistance* Your Path to Valvoline Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Join us in revolutionizing the automotive aftermarket industry while enjoying competitive benefits, a supportive work culture, and opportunities for advancement. The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided upon request to applicants with disabilities to facilitate equal opportunity throughout the recruitment and selection process. #GGL #LI-Remote

• Plan, create, and execute digital marketing campaigns across channels (social media, email, search engines, display ads, etc.). • Manage social media accounts and content calendars. • Conduct SEO and SEM strategies to improve website visibility and ranking. • Analyze website traffic, campaign performance, and other key metrics to optimize strategies. • Collaborate with the design and content teams to create engaging marketing materials. • Manage email marketing campaigns and automation workflows. • Stay up-to-date with digital marketing trends, tools, and best practices. • Assist in managing paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.). • Monitor competitor activity and market trends to identify opportunities. • Website creation and design, ensuring websites are visually appealing, user-friendly, and aligned with brand standards.