Role Description Sequencing.com is building the platform that turns clinical grade whole genome sequencing into a lifelong source of personalized health insights, from everyday wellness questions to serious health decisions. As our Associate Creative Director, you own how millions of people first meet that idea, understand it, and stay with it over time, across both brand and performance channels. You report to marketing leadership and partner closely with growth, lifecycle, product marketing, design, and leadership to ship campaigns, launches, and stories that help people understand their genome, trust whole genome sequencing, and act on what they learn. Impact - Turn complex genomic data into clear, emotional stories people understand and trust. - Shape the creative language that sets Sequencing.com apart in DNA, wellness, and personalized health. - Lead high performing creative across Meta, TikTok, YouTube, CTV, and emerging AI native channels. - Build creative systems across acquisition, engagement, retention, and subscription experiences. - Stay close to the work through concepting, art direction, writing, design, prototyping, and production. - Build fast loops for experimentation, testing, iteration, and learning. - Guide internal teams and external partners to a high, consistent creative bar. - Bring a clear point of view across brand and performance, and treat them as one craft. Dominant and Expressed Traits - 10 plus years in creative roles, including at least 3 years in a senior creative leadership role. - Hands on craft in at least two of art direction, design, copywriting, video, motion, or creative strategy. - Track record of high performing work for consumer internet, subscription, DTC, wellness, or technology brands. - Strong performance creative across Meta, TikTok, YouTube, and emerging AI native channels. - Daily fluency with AI creative tooling across image, video, motion, storytelling, and ideation. - Strong grasp of subscription dynamics, retention, and the end to end customer journey. - Experience leading internal creative teams and managing agencies, freelancers, and production partners. - High ownership and autonomy in a fast paced, fully remote environment; experience in wellness, healthtech, biotech, or adjacent categories is a plus.

• Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences • Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media) • Establish and maintain close partnerships with Creative personnel leads to help establish the creative vision • Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas • Demonstrate a firm understanding of the therapeutic areas, target audiences, and strategy for various products • Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials • Incorporate internal and client feedback, comments, and changes to manuscripts and layouts while maintaining the integrity and purpose of the material • Work with Editorial and Medical content leads to facilitate and ensure maintenance of up-to-date style guides and core claims documents • Present work and provide rationale in internal and client content and creative reviews or meetings • Manage resourcing and workflow for copy development; work closely with Project Management and Account Services to actively manage resourcing needs

• Lead creative vision and execution across high-profile client work and new business initiatives • Partner with other Executive / Creative Directors to uphold and evolve creative standards • Provide creative oversight and feedback across multiple teams • Serve as Executive/Creative Director and project lead on assigned client work • Own creative vision, ensuring projects are visually striking and technically sound • Lead creative discovery, ideation, design direction, and reviews • Act as Creative Lead for Clients to develop understanding of brands and long-term visions • Mentor mid-level and junior designers through project feedback and career development • Represent Active Theory externally through public speaking and industry presence

• Lead and inspire multidisciplinary creative teams across design, copy, UX/UI, and digital experience • Define and evolve holistic creative strategies aligned with business objectives, especially during periods of transformation • Ensure a consistent, high-quality creative vision across all touchpoints—brand, product, web, and consumer journeys • Act as a senior creative voice in client engagements, building trust and influencing stakeholders at the executive level • Translate complex business challenges into clear, compelling creative strategies • Architect end-to-end customer journeys that connect brand narrative with product experience • Partner closely with strategy, product, and technology teams to develop insight-driven, scalable solutions • Navigate ambiguity and guide clients through major transitions such as acquisitions, rebrands, and integration efforts • Remain deeply engaged in the work—providing hands-on direction in design systems, campaigns, UI/UX, and messaging frameworks • Elevate both visual craft and storytelling, ensuring breakthrough ideas are realized with precision • Review and refine creative output across channels, ensuring consistency and impact • Champion the integration of AI tools and workflows (e.g., generative design, content automation, rapid prototyping) into the creative process • Identify opportunities to improve efficiency, experimentation, and scalability through AI • Guide teams in adopting AI responsibly while maintaining creative integrity and originality • Collaborate with product, engineering, and marketing teams to deliver seamless digital and physical experiences • Work across telecom and/or consumer electronics ecosystems, understanding product complexity and lifecycle • Align creative outcomes with business goals, technical feasibility, and user needs • Mentor and grow senior creative talent across disciplines • Foster a culture of craft, curiosity, and innovation • Build resilient, high-performing teams that can flex between strategic thinking and rapid execution