• Own end-to-end execution of events and activations: Plan and execute consumer events, industry conferences, internal meetings across key markets, and company-wide events • Bring campaigns to life in-market: Execute events and activations as part of broader marketing campaigns and partnerships • Manage local market activations: Partner with clinic teams to support in-market events that drive client acquisition and engagement • Coordinate cross-functional stakeholders: Align with marketing, recruiting, operations, and clinic teams on goals, timelines, and execution • Develop resources for field teams: Own the creation of field marketing playbooks that span local events, networking and local partnership activations • Manage event logistics and vendors: Oversee venues, catering, travel, production, and external partners to ensure high-quality, on-brand experiences • Develop and track project plans: Build timelines, manage deliverables, and ensure flawless execution across multiple concurrent events • Own event budgets and tracking: Manage spend, process invoices, and optimize for cost efficiency and impact • Measure performance and impact: Track attendance, engagement, and key outcomes and provide insights to inform future activations

Role Description The Senior Lead Field Marketing Activation Manager will play a pivotal role in the marketing team, responsible for implementing and executing strategic initiatives designed to create deals, drive business growth, and support sales activation efforts. This position requires a proactive and relationship-oriented individual who can manage segment-specific programs to achieve business growth in partnership with our sales team. Main Responsibilities - Deal Creation: Build and execute demand programs that surface qualified opportunities for sellers, reducing prospecting burden and accelerating pipeline contribution. - Deal Acceleration: Drive initiatives to expedite the sales cycle and improve conversion rates and deal size. Monitor and optimize visibility at each stage of the marketing funnel to ensure effective lead nurturing and conversion. - Agent Creation & Workflow Automation: Design and build AI agents and automated workflows that streamline marketing processes. Leverage strong prompt development skills to translate business needs into effective AI use cases—crafting, testing, and refining prompts to generate high-quality outputs, scale content creation, and drive more efficient, repeatable execution. - Segment Programs: Design targeted marketing programs for specific market segments to maximize engagement and ROI. - Events: Plan, coordinate, and execute events that generate new deals. - Sales Activation: Collaborate with sales teams to update and action on key initiatives in partnership with our enablement team. - Feedback Loop: Maintain feedback mechanisms to collect and analyze data from customers and sales teams, refining marketing efforts accordingly. Qualifications - Bachelor’s degree in Marketing or a related field. - 5+ years of experience in B2B field marketing or field activation, with a demonstrated ability to drive pipeline creation, deal acceleration, and sales engagement. - Deep experience in Account-Based Marketing (ABM), including account selection, segmentation, orchestration of multi‑touch campaigns, and tight alignment with sales teams. - Proven ability to design and execute segment‑specific, account‑centric programs that influence pipeline, deal velocity, and revenue outcomes. - Strong organizational and project management skills, with the ability to lead multiple initiatives simultaneously in a fast‑paced environment. - Excellent communication and relationship‑building skills, especially in partnership with sales, enablement, and cross‑functional stakeholders. - Experience planning and executing high‑impact B2B events tied directly to pipeline and deal creation. Requirements - Advanced data analysis capabilities, with hands‑on experience using Power BI to build dashboards, analyze funnel performance, and translate insights into action. - Comfort working with marketing performance metrics (MQLs, SQLs, pipeline influence, conversion rates, ROI) to guide strategy and continuous optimization. - Strong operational mindset with the ability to leverage martech and analytics tools to improve efficiency, scale programs, and drive measurable results. AI & Innovation Mindset - Experience leveraging AI-powered tools to enhance marketing execution, analysis, and decision making (e.g., AI-assisted insights, content optimization, performance analysis, or workflow automation). - Demonstrated curiosity and adaptability in applying emerging AI capabilities to improve targeting, personalization, forecasting, and speed to impact. - Strong prompt development skills—ability to craft clear, structured prompts that drive high-quality, actionable outputs from AI tools (e.g., CoPilot), enabling faster content creation, smarter insights, and more efficient workflows. - Ability to translate business needs into effective AI use cases, including designing prompts, refining outputs, and iterating to improve accuracy, relevance, and impact. - Ability to balance innovation with practical execution—using AI responsibly to drive smarter, faster, and more effective field marketing outcomes. Tools & Tech Specifics - CRM platform (Salesforce, HubSpot, Dynamics) - Data analytics (PowerBI) - ABM platforms (Demandbase) - Event management tools (Swoogo) - AI (CoPilot, Claude) Compensation This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. - $105,786 - $141,047 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, WY - $111,074 - $148,099 in these states: CO, HI, MI, MN, NC, NH, NV, OR, RI - $116,364 - $155,152 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, WA Benefits - Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.

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• Manage and maintain AV equipment, including setup, installation, troubleshooting, and repairs for office spaces, meeting rooms, and event venues. • Provide technical support and assistance during meetings, conferences, and events, ensuring smooth operation of AV equipment, including audio systems, video displays, projection systems, video conferencing tools, and other AV peripherals. • Collaborate with event organizers to understand AV requirements and provide recommendations for AV setup, equipment selection, and configuration. • Assist in the planning and execution of remote events, including webinars, virtual conferences, and live streaming sessions, ensuring optimal audio and video quality. • Provide executive-level support for AV needs during industry conferences and events, including setup, rehearsals, troubleshooting, and on-site assistance. • Stay updated on the latest AV technology trends, advancements, and best practices to recommend and implement innovative solutions that enhance AV capabilities and user experiences. • Research and evaluate new AV tools, software, and equipment, including bleeding-edge technologies, and make recommendations for adoption based on the organization's requirements. • Manage AV inventory, track equipment usage, and ensure proper maintenance and replacement of AV assets as needed. • Collaborate with cross-functional teams, including IT, facilities, and event planning, to coordinate AV requirements and ensure alignment with overall organizational goals. • Provide training and guidance to end users on AV equipment operation, best practices, and troubleshooting techniques. • Maintain documentation, including AV setup instructions, troubleshooting guides, and equipment specifications. • Collaborate with external vendors and service providers for AV equipment procurement, maintenance, and support, ensuring high-quality service delivery. • Adhere to security and privacy guidelines while handling AV equipment and data, ensuring compliance with relevant regulations and policies.