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The essential source for environmental insights.
Senior Product Marketing Manager
Location
United States
Posted
73 days ago
Salary
$115K - $130K / year
Seniority
Senior
Job Description
Senior Product Marketing Manager
AEM
• Develop and maintain positioning and messaging frameworks across AEM's product portfolio, translating technical capabilities into buyer-relevant value propositions • Ensure positioning holds up in competitive sales cycles and reflects how buyers actually make decisions • Own competitive intelligence as an ongoing discipline, not a one-time project • Monitor competitor positioning, product developments, and go-to-market moves across the environmental monitoring industry • Synthesize findings into usable briefs and enable sales with current, credible differentiation • Build and maintain the sales enablement library: battle cards, one-pagers, solution briefs, pitch narratives, and objection-handling guides • Ensure field teams have current, on-message materials that reflect actual product positioning and competitive reality • Work closely with sales leadership to understand where the gaps are and close them • Plan and execute product and feature launches end to end, from internal readiness through external announcement • Coordinate across Product, Sales and Marketing to land launches with impact • Train and prepare sales and support teams ahead of new product introductions • Contribute to AEM's thought leadership presence through bylines, speaking abstracts, white papers, and campaign messaging • Help define the narrative that differentiates AEM in a competitive market • Provide messaging and copy support across web, campaigns, press releases, and partner communications • Serve as a positioning and content resource for the broader marketing team
Job Requirements
- Bachelor's degree required
- MBA or equivalent experience a plus
- 8 or more years of total experience, with at least 4 years in B2B product marketing, preferably at a company selling data, software, or technology products
- Experience in the environmental monitoring, weather, geospatial, or adjacent data or technology sector is strongly preferred
- Demonstrated ability to develop positioning frameworks, messaging hierarchies, and value propositions that hold up in competitive sales cycles
- Strong analytical skills
- Comfortable working with market data, win/loss analysis, and usage metrics to drive decisions
- Proven track record of producing sales enablement materials that field teams actually use
- Skilled communicator across formats: executive presentations, customer-facing copy, internal briefs, and long-form thought leadership
- Practical, active fluency with AI tools applied to research, content development, competitive analysis, and workflow automation
- Able to articulate where and why AI adds genuine leverage.
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- Short-Term & Long-Term Disability
- 401k match of up to 3%
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