• Positioning governance — Maintain our positioning framework as the source of truth: what we say, what we don't say, how we differ from competitors, and where we don't play. Evolve it as the market and product change. • Narrative consistency — Evaluate marketing materials, sales content, and launch assets for messaging alignment. Partner with Content Marketing to keep the HealthJoy Benefits OS story coherent across every audience and channel. • GTM strategy & launch execution — Own positioning, messaging, and GTM strategy for product launches. Partner with Growth Marketing to translate product positioning into high-performing campaign themes and channel strategies. Lead cross-functional planning timed to industry seasonality and measure launch impact on the funnel. You are able to confidently work across teams and influence stakeholders and decision makers. • Market & competitive intelligence — Track market trends and how competitors position themselves. Maintain battlecards and oversee win/loss analysis. Keep a running record of what competitors say so we know what to avoid and where to counter. • Buyer expertise — Own deep knowledge of our buyers: benefits consultants, brokers, and the HR and finance leaders they advise at self-funded employers. Know their language and their pressures. • Product partnership — Work closely with Product Management. Understand the Benefits OS platform and its core capabilities well enough to position them confidently • Field team enablement — Partner with Revenue Enablement to build training and key message frameworks for Sales and Customer Success. Review training content for accuracy. Make sure field teams know what to say, what not to say, and why. • Performance & iteration — Tie PMM work to outcomes: win rate, sales cycle, content adoption. Work with Growth Marketing to analyze messaging resonance across digital channels. Use A/B test results and conversion data to refine our positioning and GTM activity.

• Serve as the subject matter expert for the Aesthetics segment, developing deep understanding of buyer personas, practice types, workflows, challenges, and value drivers. • Own Aesthetics‑specific positioning and messaging, ensuring the commercial narrative used by Sales clearly reflects buyer needs, outcomes, and proof points. • Partner with product‑focused Product Marketing Managers and Product to ensure Aesthetics segment considerations are accurately represented in product positioning, launches, and enablement. • Deliver Product Marketing inputs for assigned launches, ensuring segment readiness through complete, on‑time deliverables aligned to the standard GTM process and Internal Enablement Briefs (IEBs). • Collaborate closely with Sales, Sales Enablement, and L&D to develop and maintain high‑quality Aesthetics enablement, including core messaging, talk tracks, proof points, and buyer‑centric assets. • Own win/loss insights for the Aesthetics segment, contributing to a standardized win/loss process and using insights to continuously improve messaging and enablement effectiveness. • Contribute to enablement audits, identifying outdated assets, priority gaps, and opportunities to simplify and strengthen Aesthetics sales materials. • Monitor market and competitive trends impacting Aesthetics practices, surfacing insights that inform positioning, enablement, and commercial strategy. • Support strategic market moments (e.g., flagship events, seasonal messaging refreshes) by ensuring Aesthetics narratives are clearly represented and aligned. • Perform additional responsibilities as assigned based on business needs.

• Lead a high-performing product marketing team, ensuring stellar performance in our go-to-market initiatives. • Collaborate with Product Management, Sales, Marketing, and other stakeholders to create and execute go-to-market plans for new product launches and feature enhancements. • Craft compelling product positioning and messaging that resonate with target audiences. • Establish pricing and packaging frameworks in collaboration with Product and Finance. • Partner closely with Sales Enablement to deliver compelling tools—pitch decks, solution briefs, competitive battle cards, demos, and FAQs—to equip our Sales and Client Services team. • Research target markets, emerging trends, and shifts in customer needs to inform strategic decision-making and market size estimates. • Incorporate competitive intelligence programs, translating market insights into actionable sales enablement and positioning strategies. • Represent the voice of the customer through buyer research, win/loss analysis, and ongoing market segmentation.

• Own the AI observability category narrative — defining what it is, why it matters, and why Monte Carlo leads it — across launches, campaigns, and competitive moments • Craft differentiated positioning that lands with technical practitioners (data engineers, ML platform teams, AI engineers) and executive buyers (CDOs, CIOs, Heads of AI/ML) • Build and execute GTM plans for new product releases, including messaging frameworks, launch plans, and pricing insights • Track the competitive and adjacent landscape and translate signals into sharp positioning and field-ready battlecards • Equip the sales team to win: battlecards, objection-handling guides, and training materials that the field actually uses • Partner with content and demand gen to produce high-impact assets — whitepapers, webinars, case studies — that build pipeline • Bring customer and market intelligence directly to Product, influencing roadmap priorities