• Audit and continuous monitoring and analysis of SEO performance to identify issues, find root causes, and implement a systematic solution • Evaluation of both content and technical performance to make recommendations and alterations promptly • Identify, document, and manage SEO best practices for website management • Conduct keyword research to guide content teams and work with brand team to optimize website content, landing pages and paid search copy • Develop SEO KPIs for consistent and comprehensive performance management and reporting across onsite and technical aspects.

• Creates reports to review website performance, on- and off-site optimizations and work completed, and proactive ongoing organic/generative optimization strategy • Collaborate with internal stakeholders on additional strategies to help the client achieve their goals and generally act as consultant for the client’s online search/generative engine presence • Improve Local SEO presence for our clients by implementing proven local SEO tactics and executing Google Posts • Report on Local SEO KPIs such as local visibility and Google Business Page views and interactions • Provides support on monthly marketing calls with clients as needed; this could include support with technical expertise, and/or reinforcing the value of Dealer.com’s SEO programs and saving potential cancellations • Completes search/generative engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand • Collaborate with internal stakeholders (Dealer Marketing Managers, Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client • Improve client site performance and KPIs by utilizing white hat search/generative engine optimization tactics • Implement determined strategic content strategy based on site performance, dealer needs and a cohesive marketing strategy led by our Dealer Marketing Managers; appropriately optimize custom pages and content added to the site • Utilize various analytics platforms, analyze and evaluate website performance including, but not limited to, organic/LLM visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword/prompt ranking data) to determine level of client performance and identify areas of opportunities • Consolidates and synthesizes customer data and organic/generative website performance and presents information in client-facing reports that articulates the value of the Premium SEO/GEO program • Reports include key performance metrics, impact of previous SEO/GEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context • Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, SEOGets, Local Falcon, DBA Platform and Moz Pro to assist with identifying potential site opportunities • Troubleshoot negative trends in key performance indicators and search/generative engine visibility • With assistance, determine cause of trend and take corrective action • Continually increase SEO/GEO knowledge by attending team knowledge share sessions, office hours, and other continuing education opportunities organized • Proactively identify and address implications of algorithm changes to search results pages, and AI changes to clients as needed • Provides advice, mentoring, and training for newer SEO team members.

Role Description Hi, we're Oscar. We're hiring an Associate, Member and Provider Optimization to join our Member & Provider Services Optimization team. You will work cross functionally with business and technical Oscar stakeholders and represent the needs and interests of the department in company-wide strategic projects and in solving business problems related to internal processes. You will lead the design, optimization, and implementation of processes and improvements to operations to support achieving organizational goals. - Collect and document business requirements - Build and manage project plans - Document key project decisions - Manage project governance - Apply frameworks - Analyze data - Develop and communicate risk mitigation strategies across disparate projects and stakeholders You will report into the Associate Director, MPSO - Optimization. Work Location: This is a remote position, open to candidates who reside in: Atlanta, Georgia. You will be fully remote; however, our approach to work may adapt over time. Future models could potentially involve a hybrid presence at the hub office associated with your metro area. #LI-Remote Pay Transparency: The base pay for this role is: $87,188 - $114,434 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses. Responsibilities - Leads the end-to-end management of cross-functional implementations/projects, including project plan creation, stakeholder engagement, managing cross-functional relationships to drive collaboration, edge case mitigation, and on-time completion. - Evaluate overall departmental performance by creating, gathering, analyzing, and interpreting data and metrics and assisting in the development of departmental metrics and implementation of mitigation strategies. - Collaboratively works with all relevant internal and external stakeholder groups to create proactive implementation, communications, and program strategies for successful change management and risk mitigation projects. - Mentor team members and promote colleagues' growth and professional development. - Compliance with all applicable laws and regulations. - Other duties as assigned. Qualifications - 3+ years of work experience in Health insurance - 2+ years of experience with end-to-end project management - 2+ years of experience designing and improving workflows and standing up accompanying operating and technical procedures - A bachelor's degree or 3+ years commensurate experience Bonus Points - Bachelor's degree in Engineering, Business Administration, or other related field - Lean Six Sigma Green Belt certification or higher - 2+ years of experience using data software such as Excel, SQL, Python, or other data analytics tools Benefits - Medical, dental, and vision benefits - 11 paid holidays - Paid sick time - Paid parental leave - 401(k) plan participation - Life and disability insurance - Paid wellness time and reimbursements

• Develop and execute a comprehensive AEO strategy to optimize content for AI systems • Ensure Amplify becomes the authoritative source that AI engines and search engines cite • Provide strategic recommendations on LLM-friendly content formatting and structured data implementation • Lead end-to-end project management for AEO and SEO content optimization initiatives • Create project timelines, milestones, and deliverables for content restructuring • Coordinate resources across multiple teams and stakeholders • Monitor performance in featured snippets and AI-generated responses