Direct Response Copywriter We’re hiring a Direct Response Copywriter. This role is about writing copy that converts, not brand storytelling, not fluff, not “voice explorations.” If your work lives in VSLs, sales pages, video scripts, and paid ads — this will feel familiar. What We’re Looking For - 3+ years of direct response copywriting experience - Proven experience writing: - Video Sales Letters (VSLs) - Sales pages and long-form copy - Video scripts and paid ad copy - - Strong understanding of persuasion principles and conversion psychology - Comfortable using AI tools to speed up research, ideation, and iteration - Clear communicator who hits deadlines and follows direction Nice to Have - Experience writing for financial services or other regulated industries - Familiarity with compliance-driven environments - Experience collaborating closely with media buyers or performance teams Responsibilities - Write and optimize VSLs, sales pages, and funnel copy - Create short-form and long-form video scripts and ad copy - Collaborate with media buyers and strategists to improve performance - Iterate copy based on feedback, performance data, and testing insights - Use AI as a leverage tool, not a substitute for copy skill Work Expectations - Monday to Friday availability - Occasional weekend work when needed - Willing to work essential hours around launches and deadlines Benefits - Paid Time Off (Vacation, Sick & Public Holidays) - Training & Development - Work From Home - Flexible Schedule - Performance Bonus

• Architect Multi-Channel Growth: Build demand gen and ABM programs that drive pipeline across key segments and buying committees. • Targeting & Playbooks: Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays. • Innovation: Continually test new channels and audiences to identify growth opportunities and increase efficiency. • Conversion Optimization: Partner with Web and Product Marketing to optimize the website, CTAs, and campaign messaging for maximum resonance. • Rapid Iteration: Run fast experimentation cycles on creative and tactics based on data and sales feedback. • Pipeline Ownership: Own ROI and velocity reporting, delivering actionable insights to executive stakeholders. • Infrastructure & Ops: Collaborate with Marketing & RevOps to manage attribution, lead scoring, and tracking systems. • Budget & Strategy: Manage spend and forecasting, sharing performance learnings to refine the broader GTM strategy.

• Verantworten der konsequenten Generierung von Nachfrage im Bereich Building Management Systems (BMS) • Identifizieren potenzieller Neukunden, Berater und Planer sowie deren langfristige Gewinnung für Honeywell Partner Channel Produkte und Services • Professionelles Business Development mit dem Focus auf Endanwendern, M&E Consultants, Planern, General- und Subunternehmern im Einklang zu Honeywell Geschäftszielen • Entwickeln von Geschäftsmöglichkeiten unter Berücksichtigung des Honeywell Portfolios • Erschließung neuer Verkaufschancen für Neubau-, Modernisierungs- und Ausbauprojekte im Bereich der Gebäudeautomation • Aktiver Beitrag zu Produktvertrieb, Projekten und Performance des Servicevertriebsteams • Generierung neuer qualifizierter Sales-, Service-Leads und Geschäftschancen für alle Marktkanäle • Mitarbeit an der BMS-Strategie und Implementierung via Research und Business Development • Erstellen und pflegen der Business Development Pläne für alle neu identifizierten Kunden • Regelmäßige Teilnahme und Mitarbeit in den monatlichen Sales / Service Team Meetings • Mitarbeit an der Markenentwicklung durch Erarbeitung von Marketinginhalten, Teilnahme an Messen zur Erweiterung von Netzwerk und Einfluss

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