• Manage, optimize, and scale Google Ads campaigns (search, display, retargeting) • Develop and implement SEO strategies to improve organic search visibility • Drive lead generation from individuals searching for AI research programs • Support online reputation management initiatives to strengthen brand perception • Collaborate with the marketing team on content and branding efforts • Contribute to improving admissions yield by increasing brand trust and digital visibility

• Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery). • Diagnose which growth lever will meaningfully shift performance. • Own attribution, cohort modelling, CAC/LTV forecasting, and revenue insights across the funnel. • Lead all paid media channels (Google, Meta, YouTube, Reddit, etc.) with a focus on high-intent acquisition and efficiency. • Build campaigns end-to-end, from audiences to creative testing, but with a strong emphasis on analytics-driven optimisation rather than surface-level campaign optimisers. • Reallocate budgets dynamically based on real-time performance, funnel data, and experiment learnings. • Run structured experimentation across landing pages, funnels, UX flows, and pricing, rapid A/B tests, multivariate tests, and behavioural experiments. • Partner with Product and Design to improve conversion rates across the full user journey. • Build the experimentation backlog, define hypotheses, measure lift, and codify learnings. • Work with Product, Sales, and Engineering to tell a consistent data story across the business. • Improve user experience through insights-led recommendations, messaging, and funnel diagnostics. • Collaborate with creative teams to guide high-impact concepts based on performance data. • Build processes, ETLs, dashboards, and automation that make performance visible across the company. • Continuously improve data quality, measurement integrity, and analytics depth.

• Plan, launch, and optimize high-performing campaigns across Amazon’s advertising ecosystem (Sponsored Product, Sponsored Brand, and Sponsored Display) • Develop, monitor, and refine KPIs and budgets to ensure every dollar drives measurable results • Audit and analyze campaign history to uncover key performance trends and opportunities for scale • Maintain hands-on control of budgets, ensuring efficient spending and maximum ROI • Present insightful performance reports to clients and leadership, connecting metrics to meaningful outcomes • Partner with Account Managers to align PPC strategies with broader client goals • Stay ahead of Amazon’s latest advertising innovations and translate trends into actionable tactics

• Own multi-channel performance marketing: paid search, paid social, direct mail • Build and scale brand awareness campaigns targeting finance & accounting teams • Identify and test new channels — always looking for the next scalable lever • Brief, test, and iterate on ad creative and landing pages with our design team • Manage budgets against CAC and ROAS targets — scale what works, cut what doesn't • Set up tracking, attribution, and reporting across all channels • Run structured experiments on copy, creative, audiences, and bidding strategies • Monitor competitive activity and spot new opportunities