• Plan and direct all aspects of the operations for assigned products and its programs • Responsible for the short- and long-term profitability and growth of the product programs • Oversee all aspects of the assigned products and its programs, including operational policies, objectives, and initiatives • Responsible for the financial performance and growth of the product programs, including profit & loss • Develop and implement short- and long-range strategic growth and development plans and budgets for the product programs • Identify opportunities for increased operational efficiencies, develop plans to address needs and ensure successful implementation • Develop policies and procedures for operational processes in order to ensure optimization and compliance with established standards and local, state and federal regulations • Represent the organization in its relationships with key stakeholders related to the product programs

• Transform raw data into insights that drive growth strategy • Analyze customer acquisition channels and marketing performance • Develop and maintain marketing attribution models • Evaluate marketing ROI, CAC, and channel effectiveness • Build and maintain customer lifetime value (CLTV) models • Conduct funnel analysis and cohort analysis across the customer journey • Proactively identify opportunities to streamline our growth strategy, turning inefficiencies into advantages driving better strategy decisioning. • Collaborate closely with our Business Development and Marketing teams, enhancing their daily experience with data-driven solutions • Balance strategic initiatives with ad-hoc reporting needs, deftly juggling long-term projects and urgent requests without dropping the ball • Work with engineering to correct reporting issues at scale

Role Description We are looking for someone who does not just “do marketing,” but actively helps build and scale our entire go-to-market engine. This role is heavily focused on execution, growth, positioning, lead generation, and turning real customer insights into scalable marketing systems. - Develop and execute SEO strategies to increase organic traffic, visibility, and inbound lead generation - Conduct keyword research and build SEO-focused landing pages and content structures - Optimize the company website regarding conversion rates, user experience, messaging, positioning, and lead flow - Create and improve B2B marketing funnels for inbound and outbound lead generation - Build and optimize LinkedIn outbound acquisition systems and outreach campaigns - Support founder branding and prepare LinkedIn posts, educational content, and campaign ideas - Analyze discovery calls, sales calls, and customer meetings to identify customer pain points, objections, and recurring business challenges - Transform sales learnings into scalable content assets such as: - LinkedIn posts - SEO articles - Landing pages - YouTube concepts - Case studies - Lead magnets - Prepare and structure YouTube scripts and educational B2B content - Research industry trends, competitor positioning, and growth opportunities - Work closely with sales and product teams to improve lead quality and messaging - Support marketing automation initiatives and AI-supported workflows - Optionally edit short-form video content and create content snippets for social media and YouTube - Continuously analyze marketing performance and identify optimization opportunities across campaigns and funnels Qualifications - Experience in digital marketing, growth marketing, or B2B marketing - Strong understanding of SEO, content marketing, and lead generation - Excellent written and verbal English skills (German is a plus) - Strong communication and analytical thinking skills - Ability to understand complex business processes and explain them in a simple and structured way - Experience with LinkedIn outreach, personal branding, or outbound campaigns is a plus - Experience with CRM systems, marketing automation tools, or AI tools is highly appreciated - Strong ownership mentality and self-driven work style - Ability to work independently and execute quickly in a fast-moving environment - Structured, organized, and performance-oriented mindset - Interest in automation, AI, SaaS, and operational business systems - Experience with video editing, YouTube content, or short-form content creation is a plus - Ability to derive actionable marketing insights from customer conversations and sales processes - Comfortable working directly with founders and cross-functional teams Benefits - High level of ownership and responsibility from day one - Direct collaboration with founders and leadership - Opportunity to actively shape and build the company’s marketing and growth systems - Flexible remote-friendly work environment - Fast decision-making and minimal corporate bureaucracy - Exposure to real B2B sales, automation, AI, and operational scaling projects - Modern AI-powered workflows and tooling - Opportunity to work on a wide range of growth initiatives across SEO, content, outbound, branding, and automation - Long-term growth opportunities within a rapidly growing company - Flexible employment model (full-time, part-time, or freelance possible) - Dynamic and execution-focused team culture - Access to real customer projects and direct business insights - Opportunity to grow into a leadership role over time

• Own CAC, LTV, and payback period across all paid and owned channels • Define and execute channel strategy and budget allocation, with a primary focus on Google Ads and secondary focus on Meta • Audit and eliminate 20 to 30% of inefficient spend within the first 60 to 90 days • Own the full funnel architecture from ad creative through landing page, intake, checkout, upsell, and retention • Define ICP and targeting strategy and continuously refine based on cohort performance • Build and manage the experimentation roadmap, running rapid tests and iterating weekly • Define offer strategy including pricing, bundling, promotions, and subscription structures • Identify highest-value customer cohorts and develop monetization and retention improvements • Report on performance and unit economics to the CEO, working closely with the Controller • Coordinate across departments to align marketing activity with business priorities, quarterly goals, and revenue targets • Transition the marketing function from an ad-hoc, reactive state to an organised, strategically planned growth centre