• Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume • Lead customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget. • Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile. • Steward and leverage all asset inventory including tickets, team trips, consistent with company policy • Partner with Franchise Leadership on market specific business opportunities utilizing assets • Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty).

• Manage Discord, build Twitter/X presence, and engage in relevant technical communities. • Turn research into blogs, threads, and videos, translating for different audiences. • Build email lists, create run a newsletter, optimize media channels. • Track metrics across channels, run experiments, and optimize for discoverability. • Create co-marketing materials and coordinate announcements with ecosystem partners. • Monitor ecosystem trends and feed positioning insights to leadership.

**What You Will be Responsible For:** - Partnering with Restaurant Owners: Build strong, consultative relationships with restaurant owners and serve as the primary project lead for SMB marketing engagements. Collaborate with partners to define current and future business needs, oversee onboarding and new marketing initiatives, and ensure clear, proactive communication throughout the project lifecycle. Work cross-functionally with account teams and key stakeholders to drive impact-focused partnerships that deliver measurable business outcomes. - Strategic Project Management: Own a portfolio of SMB partners and lead end-to-end delivery of marketing projects with a focus on measurable outcomes and long-term retention. Define project scope, timelines, and success metrics, ensuring alignment across internal stakeholders and parnter teams. Regularly assess project workflows and overall account health, proactively re-engaging non-responsive or at-risk partner projects, and manage escalations with professionalism, driving toward constructive resolutions and sustained project success. Collaborate with Sales, Product, and CX to coordinate resources, remove roadblocks, and translate partner feedback into ongoing improvements. - Marketing Campaign Management: Develop and execute integrated, data-informed marketing campaigns by leveraging a full mix of channels, including email, SMS, paid media, and additional digital tactics. Partner with the content team to ensure all creative assets align with the brand strategy and voice. Continuously evaluate emerging marketing and product opportunities, provide strategic consultation to partners, and deliver clear performance reporting with a focus on ROI and ongoing optimization. - Technology and Marketing Consulting: Develop engaging, scalable resources that enable partners to fully realize the value of Popmenu’s marketing platform. Clearly articulate the strategic impact of key features (e.g., blogs, SMS, email, and other tools) on guest engagement, revenue growth, and brand differentiation. Stay ahead of emerging trends in hospitality and restaurant marketing, applying these insights to shape recommendations and enhance the effectiveness of partners' programs. Partner closely with the sales team to identify opportunities for additional services, consulting partners on how to accelerate growth and expand their marketing investments over time.

• Own customer communication strategies across the full journey—from onboarding to repeat usage, retention, and reactivation. • Build campaigns that drive engagement and loyalty through email, SMS, push notifications, and in-app messaging. • Develop and execute lifecycle marketing campaigns across onboarding, retention, and reactivation. • Own messaging strategy through email, SMS, push notifications, and in-app channels. • Segment audiences and personalize communications to improve conversion and engagement. • Collaborate with Product and Growth teams to align lifecycle efforts with user experience. • Test and optimize messaging through A/B experiments and performance tracking. • Monitor lifecycle KPIs such as retention, repeat bookings, and customer lifetime value. • Build scalable automation workflows and campaign calendars.