• Manage and execute all flat fee and retainer TikTok Shop partnerships from kickoff through completion • Serve as the primary point of contact for creators throughout paid partnership campaigns • Own revenue for TikTok Shop Paid partnerships • Coordinate communication between brands and creators to ensure smooth execution across all deliverables • Collect content drafts, manage revisions, gather brand feedback/approvals, and share updates with creators in a timely manner • Ensure campaigns stay on schedule and are executed according to brand timelines and expectations • Pitch partnership opportunities to brands and support deal negotiations with both creators and brands • Source leads and conduct outreach to top TikTok Shop creators and brands • Track campaign performance and provide reporting on partnership success • Work cross functionally with the Social Commerce Team

• Build an in-depth comprehension of Adobe's Creativity & Productivity product range and foster conversations centered on delivering value to customers. • Build value-based relationships with new and existing North American SMB customers. • Drive Up-sell & Cross-sell by identifying accounts with the highest propensity to buy and contacting them via phone and email. • Complete Marketing Qualified Leads (MQLs) with a defined SLA to improve revenue. • Research customer contracts and purchasing history to identify expansion opportunities. • Manage the opportunity pipeline, providing accurate and timely updates to management. • Collaborate with Solution Specialists to improve the footprint of Adobe Solution streams. • Engage with supporting functional teams to resolve issues related to Creative Cloud Subscriptions.

• Develop and maintain strategic business relationships with accounts to promote all brand awareness and secure profitable business in Acute, Community, and the Home Healthcare market. • Develop, implement, and monitor customer specific sales plans and marketing programs to meet/exceed sales targets. • Collaborate with internal and external partners to successfully represent and grow the Essity business. • Serves as a primary interface for all products and services and creates demand for the organization’s products by raising company profile with assigned strategic partners. • Conduct in-services, seminars, presentations, and training of Essity products for customers. • Recommend products and services (value proposition) that fit well with client’s business needs. • Collaborate in the development of internal and external training and education programs for various Essity assigned disease treatment therapies for customers. • Collaborate with the RSD to ensure channel growth and opportunities, business strategy implementation, and contract negotiations including terms and conditions. • Generate knowledge on market development/customer needs and competitor activities. • Frequently analyze customer information to discover and manage business risks and opportunities. • Support facility level customer business reviews. • Collaborate with marketing to deliver value added tools to accounts. • Works closely with the Western Canadian team to support chain accounts, assist with education, participate in conversions across Western Canada, collaborate to develop new programs and share initiatives.

• Develop and implement sales strategies for growing medium and large national strategic accounts - specifically large GPOs. • Identify stakeholders and map sales processes for effective sales strategies to meet and exceed sales targets. • Find and cultivate new opportunities within existing medium and large national strategic accounts. • Ensure the proposals, contractual terms, and pricing align with Essity’s financial strategy and move the customer within the value creation journey. • Build and maintain strong relationships with key stakeholders, increasing customer advocacy levels and positioning Essity as a trusted strategic partner. • Motivate and support sales teams with best practices and impactful business cases that combine product evidence and financial aspects, to illustrate the business impact on customers. • Negotiate contracts and position products against competitors. • Understand the customers’ needs and pain points through effective questioning and active listening. • Collaborate internally with regional sales managers, sales professionals, and marketing to meet sales targets and ensure customer satisfaction, taking ownership of strategic account plans.