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Neat

Neat designs simple and elegant video devices.

Customer Marketing Director

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 201-500H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

14 days ago

Salary

$170K - $185K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

Customer Marketing Director

Neat

• Build retention and expansion campaigns in partnership with sales and customer success, including onboarding sequences, nurture sequences, upsell and cross-sell plays, and renewal communications • Partner with Customer Success on NPS follow-up programs and customer health campaigns • Build the customer reference and advocacy program • Own the end-to-end lifecycle strategy across lead nurture, onboarding, adoption, expansion, and renewal • Develop segmentation and personalization strategies to improve relevance and conversion • Oversee email marketing, setting priorities and reviewing sends and automated programs • Own email performance reporting and drive continuous optimization of open rate, CTR, and pipeline conversion • Partner with demand gen and sales to define and tier the target account list • Design and execute personalized, multi-touch ABM campaigns across email, content, and digital channels • Track and report on account engagement and ABM-sourced pipeline • Own the global webinar calendar end-to-end: topic strategy, speaker coordination, promotion, execution, and post-event nurture • Oversee both prospect-facing (pipeline generation) and customer-facing (adoption, expansion) webinars • Manage reporting on registrations, attendance, and downstream pipeline contribution

Job Requirements

  • 10 years in B2B customer and lifecycle marketing with ownership across both nurture and retention programs
  • Hands-on experience with a marketing automation platform, Marketo or equivalent — including build, segmentation, and reporting
  • Solid understanding of CRM data and sales pipeline; Salesforce experience required
  • Proven experience building and running ABM programs alongside sales teams
  • Metrics-driven mindset with a track record of connecting program activity to pipeline, NRR, or expansion revenue
  • Experience managing a team while remaining a hands-on contributor

Benefits

  • medical, dental, and vision insurance
  • 401(k) plan
  • unlimited PTO policy

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