VP, Experience Strategy
Location
Germany
Posted
18 days ago
Salary
0
Seniority
Lead
Job Description
VP, Experience Strategy
EVERSANA
• Lead a high-performing team in developing data-driven, omnichannel experiences. • Drive cross-disciplinary collaboration to design and implement innovative customer experiences. • Set a vision for experience transformation. • Create vital relationships internally and externally. • Demonstrate an understanding of financials and ownership of team utilization. • Identify and address critical moments in the customer journey. • Partner with Analytics to iterate and optimize the Omnichannel Plan. • Author tactical briefs ensuring brand strategy alignment. • Guide the development of team members in Experience Strategy expertise. • Support new business initiatives by contributing strategic insights.
Job Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 12 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
- 3+ years of people management experience, leading and growing a team
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
- Exceptional communication and presentation skills.
- Strong analytical skills and user experience skills.
- Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
- Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
- Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.)
- Adept at using AI systems and frameworks.
Benefits
- Health insurance
- Professional development opportunities
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