• Supports and optimizes the technical health, performance, and discoverability of the ecommerce ecosystem • Owns critical technical ecommerce workstreams that improve site health, strengthen organic visibility, and enable scalable online growth • Collaborates with cross-functional partners to lead web projects, optimize technical SEO and tracking • Drive measurable gains in traffic, conversion, and revenue

• This role is a business product people leader in a business‑led, technology‑enabled delivery model. • The Senior Manager is accountable for end-to-end execution of agent and member digital sales and service experiences within CSAA personal lines, ensuring consistent, high-quality delivery across distribution channels. • This people leader owns delivery outcomes, experience quality, driving digital experience innovation through emerging technologies, and KPI performance within their domain, translating enterprise strategy into executable roadmaps and results. • The role leads a team of Product Managers and ensures alignment across cross-functional partners to deliver business outcomes. • The Senior Manager operates with significant autonomy in execution and prioritization, while aligning to broader strategic direction. • Success requires strong leadership in a matrixed environment and the ability to drive clarity, accountability, and results across stakeholders.

• Take KOFISI’s existing customer journey maps and convert them into a comprehensive digital experience framework • Map the full lifecycle from discovery and sales through onboarding, daily use, renewal, and offboarding • Identify friction points in the current journey and design digital solutions • Define the client type framework at the commercial level • Design a tiered access model for employee workforce • Own every touchpoint of the member app • Write detailed product requirements and user stories • Lead user testing and feedback loops post-launch • Work with each department head to understand their core software and define how it integrates • Act as the primary liaison with the Workspace Man application vendor

Role Description The Senior Manager, Retail Commerce, is a senior leadership role responsible for scaling the retail program to deliver Industry-Leading Studio Unit Economics and ensuring Studio Profitability First across the entire franchise network. This role shifts focus from traditional merchandising to developing and deploying precise operational Proven Playbooks: Easy & Optimized. Reporting to the VP of Growth Marketing and Digital, the manager ensures the retail program enhances the Omnichannel Journey and contributes to brand awareness, loyalty, and the aspiration of leading the way as the #1 Franchisor dedicated to Women's Wellness. The Senior Manager, Retail Commerce, leads all operational strategy, planning, supply chain, and execution oversight across Franchise Studios, Company Owned Studios, E-commerce, and Wholesale channels. This role also owns full end-to-end digital execution of the barre3 retail program, including day-to-day site merchandising, product management, order operations, and e-commerce analytics. Qualifications - Proven expertise in retail operations, supply chain, inventory planning, and logistics. - Highly skilled in developing and deploying structured retail strategies, planograms, and field execution guides (playbooks). - Expert ability to analyze financial metrics (margin, COGS, sell-through) and use data to drive profitability and inventory decisions, demonstrating a commitment to Leading with Data. - 2+ years of direct experience managing a Shopify backend (including apps and integrations). - Experience owning day-to-day digital operations including site audits, promotional campaign setup, order flow troubleshooting, and warehouse coordination. - Ability to independently pull and analyze weekly performance reports (Top Sellers, CVR, AOV) and provide data-driven insights without reliance on a dedicated analyst. Requirements - Operational Planning & Profitability (Studio Profitability First) - Planogram & Visual Execution Strategy - Inventory & Margin Strategy - Supply Chain Oversight - Warehouse Management - Financial Reporting - Accounting Reconciliation - Mariana Tek Sync - Digital Execution & Site Merchandising - Shopify Content Management - SKU & Meta Management - SEO Optimization - Digital "Planograms" - Site Audits - Campaign Setup - Price Adjustments - Order Flow Troubleshooting - Marketing Sync - Cross-Functional Asset Coordination - Program Management & Franchise Success - Franchise Playbook Deployment - System Integrity - Communication - Omnichannel Strategy & Growth Marketing Integration - Seamless Customer Journey - Promotional Strategy - Strategic Assortment Input - MISC - Leadership Assignments Benefits - Competitive compensation - Up to 40% off barre3 retail products, 20% off non-branded retail products - Mission-driven and values-oriented company - Generous medical, dental and vision plans - Paid holiday and flexible PTO packages to empower a healthy work-life balance - Free unlimited access to barre3 online and barre3 Portland Studio classes - Competitive compensation with 401k company-matching, because we care about your future