• Creating content that resonates with technical audiences • Making sure that content travels • Own the AI-powered workflow systems • Work daily with Product Marketing function, Technical Marketing Engineers, executive team • Coaching and supporting team members on building consistent external voices

Role Description As the first Content Marketer at Pogo, you'll lead our B2B content function and own the voice of our enterprise business across every public-facing channel. You'll have a rare advantage: proprietary first-party data to draw from, and the freedom to figure out which channels matter and how to win them. - Lead Pogo's B2B content function - you decide what gets written and where it shows up - Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives - Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social - Own content strategy - decide which channels we invest in and why - Develop a deep understanding of our buyers and write to them - Use language to capture attention, create virality, and drive conversion Qualifications - Likely 3–6 years of B2B SaaS content experience at a tech company with a strong content program - You produce excellent copy across lengths and formats - Strong ability to use language to drive outcomes - capture attention, create virality, and convert - Ability to dig into data and find the story in it - Strong POV on how to run a content function - Experience working at a fast-growing startup with real ownership - Active use of AI tools in workflows Benefits - Own the voice of a fast-growing B2B business - Work with uniquely rich proprietary data - Have real creative and strategic ownership - Experiment across formats and distribution - Help shape the content culture early Why you might not be excited about us - This is not a pure brand or editorial role; outcomes are prioritized - Very little existing structure; you'll be building systems from scratch - Fast-paced environment with constant iteration - Need to balance strategy with execution - Expect more than 9 to 5; flexible work schedule encouraged

• Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community • Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response • Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value • Lead organic content workstreams for new product launches and brand initiatives • Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale • Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content • Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget • Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice • Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority • Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence • Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning • Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates • Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight • Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager • Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development • Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms • Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production • Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing • Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection • Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026 • Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration • Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence, Cross-Functional Partnership • Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance • Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions

• Identify Field Medical (FM) needs with DSC and build Neuroimmunology/Neurodegeneration disease area and scientific content strategies that differentiate Novartis products across pre-approval, launch, and lifecycle management. • Lead cross-functional planning to define FM content needs and guide Content Development, HEOR, and clinical teams to deliver high-quality, compliant scientific materials for customer engagement. • Partner with MCD and PTLs to tailor content and tools to local healthcare region needs and customer priorities. • Ensure external- and internal-facing resources stay compliant, current, and aligned to FM and disease area strategy. • Following approval, ensure content/tool availability and provide clear, compliant guidance to FM associates aligned with FM WP. • Align content and training plans with DSC, HEOR, MST, and compound timelines across disease areas and product responsibilities. • Partner with LT to align strategy, customer content, and rollout plans across the FM organization. • Shadow MSLs, capture customer insights, and continuously improve tools, content, and field effectiveness. • Develop and implement FM training plans with DSC, including scientific narrative/medical value statements, patient journey, real-world scenarios, Novartis data, disease landscape, implications, and FAQs. • Lead therapeutic onboarding, coaching, and best-practice sharing for MSLs, while driving FM plans for priority Medical Congresses, including coverage strategy, budget alignment, briefs, and deliverables.