Role Description As the first Content Marketer at Pogo, you'll lead our B2B content function and own the voice of our enterprise business across every public-facing channel. You'll have a rare advantage: proprietary first-party data to draw from, and the freedom to figure out which channels matter and how to win them. - Lead Pogo's B2B content function - you decide what gets written and where it shows up - Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives - Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social - Own content strategy - decide which channels we invest in and why - Develop a deep understanding of our buyers and write to them - Use language to capture attention, create virality, and drive conversion Qualifications - Likely 3–6 years of B2B SaaS content experience at a tech company with a strong content program - You produce excellent copy across lengths and formats - Strong ability to use language to drive outcomes - capture attention, create virality, and convert - Ability to dig into data and find the story in it - Strong POV on how to run a content function - Experience working at a fast-growing startup with real ownership - Active use of AI tools in workflows Benefits - Own the voice of a fast-growing B2B business - Work with uniquely rich proprietary data - Have real creative and strategic ownership - Experiment across formats and distribution - Help shape the content culture early Why you might not be excited about us - This is not a pure brand or editorial role; outcomes are prioritized - Very little existing structure; you'll be building systems from scratch - Fast-paced environment with constant iteration - Need to balance strategy with execution - Expect more than 9 to 5; flexible work schedule encouraged

• Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community • Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response • Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value • Lead organic content workstreams for new product launches and brand initiatives • Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale • Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content • Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget • Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice • Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority • Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence • Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning • Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates • Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight • Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager • Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development • Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms • Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production • Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing • Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection • Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026 • Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration • Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence, Cross-Functional Partnership • Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance • Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions

• Identify Field Medical (FM) needs with DSC and build Neuroimmunology/Neurodegeneration disease area and scientific content strategies that differentiate Novartis products across pre-approval, launch, and lifecycle management. • Lead cross-functional planning to define FM content needs and guide Content Development, HEOR, and clinical teams to deliver high-quality, compliant scientific materials for customer engagement. • Partner with MCD and PTLs to tailor content and tools to local healthcare region needs and customer priorities. • Ensure external- and internal-facing resources stay compliant, current, and aligned to FM and disease area strategy. • Following approval, ensure content/tool availability and provide clear, compliant guidance to FM associates aligned with FM WP. • Align content and training plans with DSC, HEOR, MST, and compound timelines across disease areas and product responsibilities. • Partner with LT to align strategy, customer content, and rollout plans across the FM organization. • Shadow MSLs, capture customer insights, and continuously improve tools, content, and field effectiveness. • Develop and implement FM training plans with DSC, including scientific narrative/medical value statements, patient journey, real-world scenarios, Novartis data, disease landscape, implications, and FAQs. • Lead therapeutic onboarding, coaching, and best-practice sharing for MSLs, while driving FM plans for priority Medical Congresses, including coverage strategy, budget alignment, briefs, and deliverables.

Role Description Hi-Altitude Brands is seeking an exceptional Head of Content to lead the organic content engine for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. This is a VP of Brand direct report with a focused mandate: build the organic content engine that transforms Stonehenge Health into a recognized, trusted authority in the health and wellness category. - 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables - Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution - Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook - Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows - Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred - Strong understanding of FTC compliance for supplement, health, or wellness content - Experience partnering with creative, copy, and influencer functions in a high-velocity content environment - Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred - Hands-on content builder who can both produce content and elevate the work of others - Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook - Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis - Strong cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions - Thrives in a fast-moving, remote-first environment with a lean leadership structure Responsibilities - Content Strategy and Roadmap: - Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community - Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response - Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value - Lead organic content workstreams for new product launches and brand initiatives - Organic Social: - Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale - Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content - Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget - Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice - Editorial and Education: - Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority - Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence - Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning - Community Building: - Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates - Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight - Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager - Content Studio: - Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development - Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms - Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production - Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing - Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection - Team Leadership: - Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026 - Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration - Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence - Cross-Functional Partnership: - Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance - Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions Qualifications - 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables - Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution - Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook - Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows - Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred - Strong understanding of FTC compliance for supplement, health, or wellness content - Experience partnering with creative, copy, and influencer functions in a high-velocity content environment - Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred - Hands-on content builder who can both produce content and elevate the work of others - Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook - Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis - Strong cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions - Thrives in a fast-moving, remote-first environment with a lean leadership structure Benefits - Competitive base salary, $176,000-$197,000+ performance bonus - Flexible time off + 9 annual company holidays - Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees - 100% company-paid Life Insurance and Short-Term Disability Coverage - 3% Employer contributions to 401(k) regardless of employee participation! (Free money) - Matching charitable contributions up to $2,500/year - $1,200/annual Work from Home (WFH) stipend - Employee recognition and rewards program - Calm app subscription - Pet insurance - Free monthly employee product samples and team discounts - Employee Referral Program - Fully remote position - Professional development fund for employees (We love HI-ER Education) - And a collaborative, innovative work culture - High-impact role with visibility to executive leadership How to Apply Please submit your resume along with: - A brief cover letter explaining why you are interested in this role - 2-3 samples of your best direct response or performance marketing copy - A short description of a copy test you ran and what you learned from it