• Execute, manage, and optimize large-scale advertising campaigns across Google Ads, with a strong focus on Demand Gen campaigns • Develop and implement effective user acquisition strategies focused on performance and scalability • Work closely with video creatives for YouTube and Demand Gen campaigns, including creative performance analysis, hypothesis generation, and creative testing • Create clear briefs and collaborate with motion designers and creative teams to develop high-performing ad creatives • Conduct in-depth keyword, audience, competitor, and creative research to identify growth opportunities • Manage campaign budgets, bidding strategies, and performance optimization to maximize ROI and business impact • Analyze campaign and creative performance, identify trends, and proactively drive improvements based on data insights

• You lead your team with clarity and set the right priorities. • You know the direction and bring people along. • You develop your team professionally and personally, give honest feedback, and create an environment where ownership is actively practiced. • You are the central point of contact for clients and the team, committed to providing reliability and guidance. • You work closely with the founder to further build VISCA on equal terms, with genuine influence. • You develop structures and processes that enable sustainable growth. • You manage demanding client relationships independently, strategically, and as an equal, with true business understanding. • You connect performance goals with your clients’ growth objectives and are responsible for KPIs such as ROAS, CPA, and Revenue. • You identify opportunities early and actively develop existing clients.

• Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences • Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals • Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies • Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI • Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making • Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation • Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement • Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies • Ensure operational excellence around campaign setup, tracking, attribution, and data quality • Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders • Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices

• You support the marketing team in the operational execution of our performance creatives (1M+ ad spend), with a clear focus on Meta. • You use AI to significantly accelerate research, idea generation, copy variants, and creative derivations. • You translate performance data (provided by our Head of Marketing) into structured creative concepts for video and static ads. • You understand which mechanics in static ads drive attention (visual hierarchy, contrast, message clarity, text-to-image ratio) and which factors determine performance in video ads (hook, pace, structure, story). • From these insights, you develop — with AI support — numerous creative variants that are systematically tested and iteratively scale the ad account. • You produce performance videos with an AI-first approach. • You use common AI tools for video and image generation to efficiently develop script approaches, visual concepts, hook variants, text overlays, and messaging. • You combine existing footage, UGC, stock material, and AI-generated assets into scalable video ads. • You develop static ads as a standalone performance channel. With the help of AI, you create visual concepts, headlines, claims, and layout variants and systematically derive additional tests from a strong static asset.