• You lead your team with clarity and set the right priorities. • You know the direction and bring people along. • You develop your team professionally and personally, give honest feedback, and create an environment where ownership is actively practiced. • You are the central point of contact for clients and the team, committed to providing reliability and guidance. • You work closely with the founder to further build VISCA on equal terms, with genuine influence. • You develop structures and processes that enable sustainable growth. • You manage demanding client relationships independently, strategically, and as an equal, with true business understanding. • You connect performance goals with your clients’ growth objectives and are responsible for KPIs such as ROAS, CPA, and Revenue. • You identify opportunities early and actively develop existing clients.

• Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences • Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals • Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies • Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI • Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making • Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation • Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement • Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies • Ensure operational excellence around campaign setup, tracking, attribution, and data quality • Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders • Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices

• You support the marketing team in the operational execution of our performance creatives (1M+ ad spend), with a clear focus on Meta. • You use AI to significantly accelerate research, idea generation, copy variants, and creative derivations. • You translate performance data (provided by our Head of Marketing) into structured creative concepts for video and static ads. • You understand which mechanics in static ads drive attention (visual hierarchy, contrast, message clarity, text-to-image ratio) and which factors determine performance in video ads (hook, pace, structure, story). • From these insights, you develop — with AI support — numerous creative variants that are systematically tested and iteratively scale the ad account. • You produce performance videos with an AI-first approach. • You use common AI tools for video and image generation to efficiently develop script approaches, visual concepts, hook variants, text overlays, and messaging. • You combine existing footage, UGC, stock material, and AI-generated assets into scalable video ads. • You develop static ads as a standalone performance channel. With the help of AI, you create visual concepts, headlines, claims, and layout variants and systematically derive additional tests from a strong static asset.

• Provide operational support and content creation for the rollout and maintenance of integrated campaigns designed to drive lead generation and pipeline velocity. • Collaborate with sales, product, and fellow marketers to align messaging, offers, and objectives. • Support the testing of emerging marketing channels, document learnings, and report on ROI. • Research industry trends and customer needs to craft compelling content strategies. • Write, edit, and optimize content across webinar scripts, blogs, landing pages, email, social, thought leadership initiatives, and other content as needed. • Support our social media, primary channels • Ensure consistent voice, SEO/GEO optimization, and conversion-focused messaging across channels. • Monitor campaign performance, supporting dashboards and scorecards, and share actionable insights with the team. • Track content engagement, lead conversions, and funnel performance to inform future campaigns. • Communicate campaign objectives, timelines, and deliverables to internal teams. • Support webinar planning, promotional calendars, and the creation of sales enablement assets. • Share marketing best practices and new ideas to elevate overall team performance.