• Develop strategic media plans based on briefs and business objectives; • Audit accounts and propose restructurings; • Prepare monthly, quarterly and seasonal plans with projections for reach, CTR, CPC and CPA; • Create, configure, launch and optimize campaigns on Meta Ads, Google Ads, LinkedIn Ads and Spotify Ads; • Build advanced audience segmentations (demographic, behavioral and remarketing); • Integrate accounts with GA4, Meta Pixel and offline conversions; • Produce technical and executive reports with KPIs such as CPC, CPA, ROAS and conversion rate; • Conduct client meetings to present strategies and align goals; • Recommend process and operational workflow improvements together with account and creative teams.

• Connect technology talent to real projects; • Work with innovation and quality in healthy work environments; • Contribute to the professional growth of team members;

• Conduct strategic deep dives into customer experience drivers (cleanliness, check-in, communication, etc.) covering symptom, root cause, and recommended intervention. • Design, execute, and analyze A/B tests and quasi-experiments to measure the impact of quality and blueprint initiatives, with sharp attention to two-sided marketplace nuances. • Build and apply causal inference frameworks (diff-in-diff, synthetic controls, propensity matching) to estimate the true impact of product, policy, and operational changes. • Leverage LLMs and AI-assisted analytics to extract structured insights from unstructured data and scale root-cause taxonomy generation across millions of trips. • Develop and validate metrics that monitor customer experience health and surface emerging quality issues. • Build and maintain analytical artifacts (queries, dashboards, readouts) that let stakeholders self-serve. • Translate complex analyses into clear, concise insights and recommendations for senior leadership.

• Provides complex analysis and integrated reporting for the program or portfolio by partnering with business and project management stakeholders • Monitors project schedules, task completion and executive stakeholder presentations • Conducts analysis and provides financial reports or dashboards for the program and/or portfolio • Analyzes portfolio data and identifies trends as an input into future practice, reporting or process improvements • Monitors and coordinates information across many projects to create the integrated project schedule, track milestones and dependencies • Supports program /portfolio risk, issue and decision management • May lead others in a People Manager capacity