• Drive strategy and execution for regional field marketing programs and activations across Canada in partnership with sales and partner sales stakeholders. • Develop and execute event strategies aligned to pipeline generation, customer engagement, and market priorities. • Partner with internal stakeholders to ensure alignment between marketing activities and business goals. • Own end-to-end planning and execution of in-person and virtual events, including: - Venue sourcing - Vendor management - Catering coordination - A/V management - Event signage and branded materials - Swag and promotional assets • Manage registration platforms, attendee communications, staffing coordination, on-site execution, and run-of-show management to deliver high-quality event experiences. • Manage event budgets, purchase orders, vendor reconciliation, and expense tracking. • Ensure leads and attendee data are captured accurately within CRM systems within 48 hours post-event. • Develop post-event reporting and recaps, including attendance metrics, engagement insights, pipeline impact, and recommendations for optimization. • Collaborate with channel and alliance partners to develop and execute joint marketing programs, including: - Webinars - Workshops - Co-branded campaigns - Partner-led events • Manage partner communications, marketing asset approvals, and campaign coordination to ensure alignment with regional business priorities and partner goals. • Partner closely with Sales, Partner Sales, Marketing Operations, and external vendors to ensure successful program delivery. • Coordinate across multiple stakeholders and timelines while proactively identifying risks, resolving issues, and maintaining momentum across initiatives.

• Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders. • Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels. • Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams. • Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives. • Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement. • Manage A/B testing strategies and campaign optimization efforts. • Track campaign performance metrics and share actionable insights with regional and global teams. • Coordinate virtual and in-person marketing events as needed. • Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources. • Partner with external vendors to support sponsorship activations and demand generation campaign deliverables.

• Du unterstützt unsere Marketingstrategien, recherchierst aktuelle Social Media Trends und formulierst Posts für unsere Social Media Kanäle + Ideen für unsere Influencer, TikTok + Instagram + LinkedIn • Du arbeitest aktiv an unseren Vertriebsprojekten mit und bist maßgeblich an der effizienten Leadgenerierung beteiligt. • Dein abwechslungsreiches Aufgabengebiet umfasst die Terminvereinbarung mit potenziellen Kunden, die Pflege unserer CRM-Datenbanken und die Erstellung von Verträgen. • Du unterstützt uns beim Aufbau und der Optimierung unserer internen Vertriebsprozesse und -strukturen. • Da wir uns ständig weiterentwickeln, freuen wir uns über Dein Feedback und Deine Impulse. Produkt- und Designverbesserungen sind mehr als willkommen! Du entscheidest, was dir am meisten Spaß macht!

• Innovetive Petcare is seeking an experienced and strategic Specialty & Emergency Veterinary Marketing Manager to support our growing network of 12–15+ specialty and emergency veterinary hospitals across the United States. • This remote marketing leadership role is ideal for a veterinary marketing professional with experience in specialty and emergency veterinary medicine, referral relationship management, healthcare marketing, and multi-location growth strategy. • The individual in this role will partner closely with hospital leadership, field operations teams, referral coordinators, and centralized marketing partners to drive referral growth, increase case volume, strengthen brand visibility, and support local hospital success. • If you are passionate about veterinary healthcare marketing, specialty referral growth, strategic planning, and community engagement, we encourage you to apply.