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Cengage Group logo
Cengage Group

We are a global education technology company equipping learners with the skills and competencies needed to be job ready.

Adoption Strategy Director, K12

StrategyStrategyOtherRemoteLeadTeam 5,001-10,000H1B No SponsorCompany SiteLinkedIn

Location

Ohio

Posted

115 days ago

Salary

$138.2K - $179.7K / year

Seniority

Lead

Bachelor Degree5 yrs expEnglish

Job Description

Adoption Strategy Director, K12

Cengage Group

• Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines. • Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively. • Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements. • Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements. • Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements. • Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions. • Transform insights into effective plans that boost adoption success rates and hasten market penetration. • Leverage AI strategically for decision making, content mapping, and rubric evaluations. • Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns. • Ensure efficient use of financial and operational resources across state and open-territory initiatives. • Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization. • Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories. • Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator. • Leverage digital platforms to customize content to align with state-specific standards. • Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization. • Define and track important metrics such as adoption success rates, market share growth, and revenue performance.

Job Requirements

  • 5+ years in K-12 education or equivalent experience, educational publishing, or EdTech, with proven success in managing adoption processes
  • Bachelor’s degree or equivalent experience required; master’s degree or equivalent experience in Education, Business, or related field preferred
  • Experience managing budgets and optimizing prioritization for central initiatives
  • Strong ability to interpret data, build insights, and apply them to strategic decisions
  • Demonstrated success in leading cross-functional initiatives and building consensus among diverse teams
  • Outstanding organizational skills with experience managing complex, multi-stakeholder projects under strict deadlines
  • Ability to develop scalable strategies for diverse markets and evolving customer needs
  • Strong written and verbal communication skills; ability to influence and build consensus among internal and external collaborators
  • Ability to travel and be in-market for extended periods during adoption campaigns

Benefits

  • Comprehensive and rewarding Total Rewards package
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off

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